August 6, 2021

Iconic La Ruta Mountain Bike Race Expands Beyond Costa Rica to Europe

TENERIFE, SPAIN (August 6, 2021) – Heading into its 28th season, organizers of the historic La Ruta® mountain bike stage race have announced the event’s expansion into Europe, marking the first new region in its targeted global growth. La Ruta is the first known multi-day mountain bike adventure race, which...

August 5, 2021

Levi Strauss & Co. to Acquire Activewear Brand Beyond Yoga

The acquisition will bring the athletic and lifestyle apparel brand Beyond Yoga brand to more consumers through direct-to-consumer expansion, including brick-and-mortar retail, gender and category growth, and further develop its wholesale footprint with premium partners. With this transaction, LS&Co. enters the activewear category. Businesswire

August 5, 2021

Adidas Revenue Up 51% in Q2

Adidas released second-quarter earnings Thursday, and sales are strong everywhere except China. Quarterly revenue was up 51% year-over-year to $6 billion. Net income hit $470 million, a sharp pivot from the net loss of $349 million during the same quarter last year. It expects sales to increase by up to...

August 5, 2021

USA Cycling Seeing Unprecedented Numbers in Participation and Support from Pro and Amateur Cyclists and Partner Brands

Aug 5, 2021 (COLORADO SPRINGS, CO) - Growth in the cycling industry is evident far and wide and USA Cycling is seeing those same unprecedented numbers in interest and participation. As the national governing body of cycling, the organization is pleased to report record participation in many National Championships events,...

August 5, 2021

The 31st Annual YMCA Turkey Trot Presented by UPMC Health Plan Opens Registration for its Return to a Live Start Line in 2021

PITTSBURGH (August 5, 2021) – Registration is open for the 31st Annual YMCA Turkey Trot presented by UPMC Health Plan, set for Thursday, November 25. This year’s event offers 5-mile, 5K, and 1-mile fun run distances that bring families back to a live start line on Thanksgiving Day. A virtual...

August 5, 2021

ROLL Recovery Introduces New R8 Plus Massage Tool

BOULDER, Colo. (August 5, 2021) — ROLL Recovery, a leader in the recovery and athletic performance space and innovators of deep tissue massage therapy, announces the launch of the new R8 Plus massage tool, the latest addition to the R8 and R8 Custom lineup. Available now, the  new specialty recovery...

August 5, 2021

Connor Fields To Be Released From Hospital on Thursday

TOKYO – Dr. Jonathan Finnoff, Chief Medical Officer for the United States Olympic & Paralympic Committee today shared news that Team USA athlete Connor Fields will be released from St. Luke’s International Hospital in Tokyo on Thursday, August 5th. Fields sustained a head injury during the semifinals of the BMX...

August 5, 2021

Gavin Hoover Rides to Best American Olympic Omnium Finish in Eighth Place

TOKYO – Day four of the Olympic Track Cycling started with the men’s omnium. Riders raced four races throughout the event; the Scratch, Tempo, Elimination, and Points. The best overall rider is taken from all the events to crown an Olympic Champion at the end of the day. Gavin Hoover...

August 5, 2021

Human Potential Running Series Becomes First Major Race Series To Fully Accommodate Inclusivity Of All Genders

Arvada, CO – In 2017 The Human Potential Running Series became the first major running series in the world with a black and white policy that spoke directly to transgender athletes. Their policy stated that “Transgender athletes will be listed as the gender they registered for the race, which is...

August 5, 2021

ROAD iD and 2021 Badwater Ultramarathon 135 Winner, Harvey Lewis Team Up to Save Lives, Empower Students and Fuel Dreams

ROAD iD, the premiere line of wearable identification products for runners and Harvey Lewis, High School Teacher / Ultrarunner and two-time winner (2014 & 2021) and ten-time finisher of the legendary BADWATER® 135 Ultramarathon announce the launch of the 2021 Limited Edition Pin-Tuck Dream Big Wrist ID.  And to help...