August 19, 2021

Follow the transformative adventures of UTMB® Mont-Blanc

Chamonix, August 19, 2021. From 23 to 29 August, an exceptional scope of coverage will be set up to allow fans from all over the world to follow the best moments of the UTMB® Mont-Blanc. Fans can expect a unique insight into the race, including the introduction and follow-up on the...

August 19, 2021

BibBoards Sponsors Tomorrows Champions

BibBoards, the company that has reinvented the efficiency and convenience of athletes` presentation through their innovative bibSNAPS, has announced another step towards making sports events more available, safe, and comfortable for athletes and their supporters. BibBoards will act as one of the 40th Annual Woodbridge Cross Country Classics sponsors scheduled...

August 19, 2021

The IRONMAN Group Acquires Premier Cycling Brand and Series Haute Route

LAUSANNE, Switzerland / TAMPA, Fla. (August 19, 2021) – The IRONMAN Group is pleased to announce today the acquisition of premier multi-day cycling event series Haute Route®, as well as the Gravel Epic®, a soon-to-launch multi-day gravel race event series. With the acquisition of these two brands and series, the...

August 19, 2021

Super League Triathlon Announces Major Expansion

Super League Triathlon (SLT) has today announced the launch of SLT Teams - a major expansion that will build a team franchise concept from the ground up adding new racing dynamics, and handing power to athletes, fans and stakeholders to help shape the future of the sport. After four years...

August 19, 2021

P3R Renews Partnership with Fifth Season as the Official Salad of the 2022 DICK’S Sporting Goods Pittsburgh Marathon

PITTSBURGH, PA (August 19, 2021) – P3R has renewed its partnership with Fifth Season, the Official Salad of the 2022 DICK’S Sporting Goods Pittsburgh Marathon. Following a positive response from Pittsburgh Marathon runners in 2021, the two organizations look forward to expanding the partnership as the Marathon Weekend of Events...

August 19, 2021

Gnarly Nutrition Releases New Video Series

SALT LAKE CITY, UT -- Gnarly Nutrition is excited to share “Fuel for Life,” the first brand video series from the sports nutrition company. The “Fuel for Life” series consists of 5-7 minute videos  that explore personal contemplations and individual motivations of four endurance athletes. By pulling back the curtain...

August 19, 2021

The Buffalo Marathon Weekend Contributes $294,940 to Best-in-Class Cardiac Programs and Community Organizations in 2021

Buffalo, NY August 19, 2021. With the support of Kaleida Health, Tops Friendly Markets, and all of their sponsors, the Buffalo Marathon contributed $294,940 in cash and in-kinds to benefit their community in 2021. The Buffalo Marathon has contributed a total of $1,051,114 to community organizations and charities since 2001....

August 19, 2021

48th Edition of Credit Union Cherry Blossom Ten Mile Run to Feature Strong Fields for 2021 Men’s and Women’s USATF 10 Mile Championships Presented by Toyota

August 19, 2021, Washington, DC: It has been a long time coming — too long — and America’s finest distance runners are eager to toe the starting line at the 2021 Credit Union Cherry Blossom Ten Mile (CUCB), to be held in our Nation’s Capital on Sunday, September 12. With...

August 18, 2021

New Balance Renewed partnership gives apparel a second life

Sports footwear and apparel brand New Balance is working with The Renewal Workshop (TRW) to extend the life of its apparel and keep it out of landfills with New Balance Renewed. Just Style  

August 18, 2021

Gatorade Endurance Survey Finds ‘Safety Concerns’ As Primary Barrier For Minority Entry Into Endurance Sports

CHICAGO, Aug. 18, 2021 /PRNewswire/ -- Gatorade Endurance released results from a survey* designed to identify and understand the barriers minority athletes (specifically People of Color, Black, LGBTQ+ and Disabled) face when considering participation in endurance sports, and how to overcome these barriers. Among the key findings, safety concerns – i.e., getting injured, hate...