August 24, 2021

Fitness Technology Company FORM launches First-of-its-kind Guided Workouts Powered by the FORM Smart Swim Goggles

Vancouver, BC, August 24 – FORM, the direct-to-consumer fitness technology company behind the FORM Smart Swim Goggles, today announces the launch of a new Workouts feature. The new Workouts feature guides swimmers through engaging and motivating workouts in real-time using the FORM goggles' augmented reality display. Available immediately, this game-changing...

August 24, 2021

Superfeet Introduces ADAPT™ Run Insole Family

FERNDALE, Wash. (August 24, 2021) – Superfeet, the global insole industry leader known for their iconic shape, introduces the all-new ADAPT™ Run Collection of insoles. Easy to wear and easy to run in, these insoles represent an evolution of Superfeet technology — an alternative to the firm foundation of traditional...

August 23, 2021

Serrieres, Mairhofer win XTERRA European Championship in Germany

Arthur Serrieres from France and Sandra Mairhofer from Italy captured the 2021 XTERRA European Championship in conjunction with the 18th annual XTERRA Germany off-road triathlon with winning times of 2:39:01 and 3:06:07, respectively, on Saturday, August 21, 2021, in Zittau. For Serrieres, who was runner-up to Bradley Weiss at the...

August 23, 2021

On Running Files for IPO

On Monday, the Swiss running brand that counts Roger Federer as an investor and ambassador, filed for a $100 million initial public offering with the U.S. Securities and Exchange Commission. Yahoo! News

August 23, 2021

Zoot Sports Named the Official Outfitter of Team USA at the Inaugural Collins Cup

Zoot Sports, The Original Triathlon Brand founded in 1983, is proud to be the official outfitter to Team US for the Professional Triathletes Organisation’s inaugural flagship event - The Collins Cup.  The event will see athletes from Team US competing against Team Europe and Team Internationals to decide who rules triathlon....

August 23, 2021

Fly Down the Field: Inaugural War Eagle Run Fest launches in 2022

AUBURN, Al.- On your mark, get set, go! Tiger fans can start training for a new set of races launching early next year. FRESHJUNKIE Racing (FJR) is thrilled to present the Inaugural War Eagle Run Fest on Feb. 20, 2022 in partnership with Auburn University (AU) and the cities of...

August 23, 2021

World’s leading endurance sports brand Spartan invests in global long-distance hiking series HIGHLANDER

BOSTON, Mass. and ZAGREB, CROATIA (August 23, 2021) – The world's leading endurance sports and extreme wellness brand, Spartan®, has invested in long-distance hiking event series HIGHLANDER, forming a strategic partnership. The partnership aims to support the growth of HIGHLANDER, which currently holds events in 13 countries, while expanding Spartan's...

August 22, 2021

Annie Hughes and Adrian Macdonald win Leadville Trail 100 Run presented by La Sportiva and produced by Life Time

Leadville, Colo., (Sunday, August 22, 2021) – The world-famous Leadville Trail 100 Run presented by La Sportiva race returned to Leadville this weekend, the pinnacle finale event of the 2021 Leadville Race Series which is comprised of more than 15 mountain bike and trail running events each year. Event owner...

August 20, 2021

The 2021 Air Force Marathon Transitions to a Virtual Event

WRIGHT-PATTERSON AIR FORCE BASE - Due to increased COVID-19 transmission rates both locally and statewide, the Air Force Marathon has transitioned into a virtual-only event. “Teammates, I didn’t make this decision lightly — we wrestled with this quite a bit, but know that we are trying to keep your health at...

August 20, 2021

VCU Health Richmond Marathon partners with Richmond Raceway to hold race expo in open-air format

Richmond, VA – The VCU Health Richmond Marathon is partnering with Richmond Raceway to host the pre-race expo in an open-air format, Sports Backers, the event organizers, announced today. The Walmart Health & Fitness Expo takes place Thursday, November 11, from 4 p.m. to 8 p.m. and Friday, November 12,...