September 7, 2021

Neurun Launches Visualization Platform for Runners

BOSTON – September 7, 2021 – Neurun, today announced an all-new pre-race visualization technology to help athletes mentally prepare for race day. Targeted at runners at all levels preparing for road and trail races, Neurun combines interactive video tours, terrain data, and motivational course strategy tips from local coaches to...

September 4, 2021

Why Fitter People Drink More Alcohol

Why Fitter People Drink More Alcohol. Regular exercisers drink more, a new study confirms, but they are less likely to be problem drinkers than less fit people. The association between exercise and drinking is perhaps due to a psychological phenomenon called “the licensing effect” - when you feel like rewarding...

September 3, 2021

Best Buy adds e-Bikes & Geek Squad assembly; Bird takes off with new BirdBike

Mega-retailer Best Buy is throwing its weight into e-mobility by offering electric transportation products including scooters, mopeds, and, yes, e-bikes. It also aims to compete with local bike shops with its Geek Squad, which will assemble and tune bicycles purchased at the store, including brake, seat, and handlebar adjustments for...

September 3, 2021

USA Women’s Goalball Claims Silver Medal at Tokyo Paralympics

TOKYO, Japan (September 3, 2021) – Defending gold medalist Turkey proved too much to handle for the short-handed U.S. women’s goalball team in Friday’s final of the Tokyo 2020 Paralympic Games at Makuhari Messe Hall C. The tournament’s leading goal scorer, Turkey’s Sevda Altunoluk, scored six of her nine goals...

September 3, 2021

Allison Corbett Named Top 100 Women in Sports at the 2021 Sports Inclusion Conference

PITTSBURGH (September 3, 2021) – Allison Corbett, P3R’s Senior Vice President of Marketing and Communications, was recognized as a sports industry leader and named a Top 100 Women in Sports at the 2021 Sports Inclusion Conference. Nominations were received from across the country, and top leaders were selected based on...

September 3, 2021

Kaia Schmid Dons Rainbow Jersey in Junior Elimination World Championship

CAIRO – Kaia Schmid (Marblehead, Mass.; LUX/Sideshow p/b Specialized) earned her first rainbow jersey of the 2021 UCI Junior Track World Championships, winning the Junior Women’s Elimination Race on Thursday. Talking about taking the first step of the podium, Schmid said, “It feels truly unbelievable to win my first World...

September 3, 2021

Stage Is Set for The World’s Best to Meet in Southwestern Utah as Pro Start Lists Unveiled For 2021 Intermountain Healthcare IRONMAN 70.3 World Championship Presented by Utah Sports Commission

ST. GEORGE, Utah / TAMPA, Fla. – Following a COVID-induced hiatus in 2020, more than 3,000 professional and age-group athletes from over 80 countries, regions, and territories will descend upon stunning Southwestern Utah on Saturday, Sept. 18 for the 2021 Intermountain Healthcare IRONMAN® 70.3® World Championship presented by the Utah...

September 3, 2021

Ashworth Awards and Baystate Marathon Release a Sneak Peak of their Finisher Medals

The Ashworth Awards Baystate Marathon released a video to show runner’s a sneak peak into what their finisher medal will look like.  Ashworth Awards has been the title sponsor of Baystate Marathon and Half since 2014, continuing this partnership through Covid-19’s virtual race, and returning back to in-person racing this...

September 3, 2021

Ultimate Direction Athlete Jon Albon Wins UTMB OCC Race

September 3, 2021 – Broomfield, CO – Ultimate Direction, inventor of the original hydration pack, congratulates brand athlete Jon Albon for his victory in the UTMB Mont-Blanc world summit of trail running. A multiple world champion in trail, sky running, and obstacle course racing, Albon crossed the OCC finish line...

September 2, 2021

Company WHOOP Acquires Velocity-Based Training System PUSH

Performance wearables company WHOOP announced that it acquired velocity-based training (VBT) system PUSH. The acquisition marks WHOOP’s entrance into the VBT market and comes just days after it received a valuation of $3.6 billion. BarBend