September 21, 2021

Yamaha Bicycles Presents e-Bike Class at Ride Santa Barbara 100

SANTA BARBARA, Calif. – September, 2021 – Ride Santa Barbara 100 (RideSB100), the premier cycling event on the American Riviera, is announcing its 2021 e-Bike class presented by Yamaha Bicycles. As part of the Yamaha Bicycles sponsorship, Yamaha is funding the activation of an All Kids Bike program in Santa...

September 21, 2021

Rowing start-up Hydrow scores fresh financing from Lizzo, Justin Timberlake, as at-home fitness competition heats up

Hydrow, the maker of a connected rowing machine, said Tuesday it has secured nearly $200 million in financing after its latest funding round with celebrity backers including Lizzo and Justin Timberlake. Founder and Chief Executive Bruce Smith said a portion of the funding will be used to make sure it...

September 20, 2021

2,500 Cyclists ‘Revel in the Woods’ At 38th Annual Chequamegon MTB Festival

CABLE, Wis., Sept. 18 – Life Time played host to cyclists from around the country in the remote Wisconsin towns of Hayward and Cable Wisconsin this weekend during the 38th annual Chequamegon MTB Festival, which featured $10,000 in prize purse winnings for 2021. The event’s signature distance features 40-miles of...

September 20, 2021

Peloton Expanding Into Hotels, Health Clubs

The fitness leader is leveraging April’s $420 million acquisition of Precor — which supplies workout machines to hotels, health clubs, and universities — to get hotel guests and others to sample its offerings. FOS

September 20, 2021

Introducing The Lyric™ Therapeutic Massager, An Evolution in Self-Care

SANTA MONICA, Calif., Sept. 20, 2021 – Today marks an evolution in self-care with the launch of the new Wi-Fi-enabled Lyric™ therapeutic massager. Say goodbye to ugly, aggressive and heavy massage guns made only for elite athletes. The stylishly designed Lyric was developed with everybody – and every body –...

September 20, 2021

InsideTracker Partners with Shalane Flanagan on World Marathon Majors Feat, Project Eclipse

CAMBRIDGE, Mass.— Sept. 20, 2021— Shalane Falanagan today announced Project Eclipse, a mission to run all six World Marathon Majors, starting September 26 in Berlin and concluding November 7 in New York City, at the site of her 2017 championship win. InsideTracker, the leading truly personalized performance and nutrition system...

September 20, 2021

Gold-medal rowers turn to Myovolt technology during Olympic preparation

In preparation for this year's Olympic Games, getting treatments for warm-up or recovery physiotherapy was often limited to a Zoom session. Add to this the stress of being in travel quarantine and it’s clear that many athletes were forced out of their comfort zone, with  stark changes to their routines....

September 20, 2021

Sports Photography makes a splash in Hyde Park at the Children with Cancer UK Swim Serpentine

Photography of mass sporting events has taken a leap forward thanks to a new space-enabled service used at the prestigious Children with Cancer UK Swim Serpentine. While swimmers taking part would have in the past expected to wait days for pictures from the event organisers, thousands of photos were today...

September 20, 2021

Nearly 40 Teams Prepare to Take on the 2021 GAP Relay presented by UPMC Health Plan

PITTSBURGH (September 20, 2021) – The 2021 GAP Relay presented by UPMC Health Plan opened registration with its brand-new experience for runners on the Great Allegheny Passage from Pittsburgh to Cumberland, Md. There are currently 38 teams registered for this year’s event. Previously, the event ran in the opposite direction...

September 20, 2021

Supersapiens Launches New Real-Time Data Display Wearable, The Supersapiens Energy Band

ATLANTA, 20 September 2021 — Supersapiens ecosystem, powered by Abbott’s Libre Sense Glucose Sport Biosensor, announced today the first Supersapiens glucose display wearable designed specifically for athletes. The Supersapiens Energy Band, Version Zero is the first and only wearable device that can read sport glucose data directly from Abbott’s Libre...