September 29, 2021

GFNY Florida Sebring wins Sports Tourism Award 2021

The inaugural GFNY Florida Sebring held on October 25, 2020 attracted 800 cyclists and their families to Highlands County, Florida and earned GFNY the Sports Tourism Award 2021. “The award recognizes GFNY’s dedication to sports tourism by consistently growing sports participation, increasing the promotion and marketability of Highlands County to...

September 29, 2021

Vessel Athletics Launches Resource to Simplify and Drive Healthy Hydration for Runners

SAN JOSE, Cali. (September 29, 2021)— Vessel Athletics, a functional running apparel brand set to debut in 2022, today announced its launch of a free hydration resource and Ebook titled ‘Why Creating a Custom Hydration Plan Will Improve Your Running’. This Ebook is the first of many resources to come,...

September 29, 2021

Great registration kickoff for Inaugural War Eagle Run Fest

Auburn, AL.- Auburn fans and runners from across the country jumped on board during the opening of registration for the War Eagle Run Fest. During the first week open, the race saw registrations from 20 states and Canada. The inaugural race will take place on February 20, 2022. Runners will...

September 29, 2021

Endurance Sportswire Launches Sportswire Women, First Press Release Distribution Service for the Women’s Sports Industry

San Diego, Calif. – September 29, 2021 /SPORTSWIRE WOMEN/ -- Endurance Sportswire, Inc., the press release distribution company specifically for the running, cycling and triathlon industries, today announced its third niche press release service Sportswire Women. Sportswire Women is the only press release distribution service specifically for brands serving the women's...

September 28, 2021

Taupō To Host 2024 IRONMAN 70.3 World Championship

TAUPŌ, New Zealand / TAMPA, Fla. (Sept. 28, 2021) – IRONMAN today announced that the 2024 IRONMAN® 70.3® World Championship is set to be held in Taupō, New Zealand on 14-15 December 2024. Taupō was originally selected to host the 2020 edition of the IRONMAN 70.3 World Championship which was...

September 28, 2021

US Trail Running Conference Webinar Features Marketing Strategies to Build Community

Estes Park, CO – The final webinar in a nine-webinar series produced by the US Trail Running Conference and presented by the leading trail registration platform UltraSignup, was hosted Thursday, September 23. The session subject for this latest session was: Digital marketing, social media & podcasts. Active at Altitude, organizers...

September 28, 2021

Osborne, Kingsford, Serrieres, Mairhofer Dominate XTERRA Fall Majors

Sam Osborne and Samantha Kingsford from New Zealand won the XTERRA USA Championship elite titles in Utah while Arthur Serrieres from France and Sandra Mairhofer of Italy took home the XTERRA/EU Cross Tri Titles in Trentino Dolomiti Paganella over the September 25-26, 2021, weekend. Those four have been the most...

September 28, 2021

Decathlon Sponsored Athlete, Jamal Hill, Medals at 2021 Tokyo Paralympics

SAN FRANCISCO (September 28, 2021) — Decathlon, the world’s largest sporting goods retailer, is proud to announce that sponsored athlete, Jamal Hill took home a bronze medal in the 50m free at the Tokyo Summer Paralympics. The win also set an American record, and a personal best for Hill. Like...

September 28, 2021

Lolë Welcomes New Vice President of Digital Omni-Commerce

MONTREAL (September 28, 2021) – Lolë, the fashion-forward active lifestyle brand, is pleased to announce the appointment of Rob French as the brand’s new vice president of digital omni-commerce. “We’re thrilled to have Rob join the Lolë team,” said Todd Steele, President and CEO of Lolë. “He has sixteen years of...

September 28, 2021

Mike’s Bikes Partners With Giant Bicycle

Mike’s Bikes, the largest specialty bike retailer in the Western U.S., with 12 current retail locations and a national online presence, has signed with Giant Bicycles USA as a new full-line brand partner. SGB Media