September 28, 2021

Made to Inspire: Ultimate Direction Introduces Two New Ultralight Vests for Spring ‘22

September 28, 2021 – Broomfield, CO – Ultimate Direction, creator of the original hydration pack, is excited to announce two more additions to its Vest and Vesta line-up: the Trail and Highland Vests. In a continuing effort to change the world of hydration, these new trail-specific running vests will be...

September 27, 2021

HEXR announce the launch of two new helmet shells – reinvigorate your helmet

The team at HEXR (https://hexr.com/) are pleased to launch their new shell colourways, a reinvigoration of their custom-fit cycling helmets.  The new shells provide a beautiful new look by updating the colour of the helmet whilst not removing any of the high standards of safety. HEXR opted for a non-uniform...

September 27, 2021

The IRONMAN Group and IRONMAN Foundation Bring “Race For Change” Diversity Initiative to Memphis Community in Conjunction with St. Jude IRONMAN 70.3 Memphis; Stax Music Academy Tapped to Create Original Theme Song for Local Outreach Effort

MEMPHIS, Tenn. / TAMPA, Fla. (September 27, 2021) – Through its Race For ChangeTM initiative, The IRONMAN Group and IRONMAN Foundation® is teaming up with local communities and organizations to address potential barriers to entry that could prevent Black and other diverse groups from participating in triathlons. Coinciding with the...

September 27, 2021

Bare Performance Nutrition Expands Austin Campus

AUSTIN, TX (September 27, 2021) — Fitness, training and performance brand Bare Performance Nutrition announced their acquisition of nearly an additional 20,000 square foot of storage and warehouse property in Chandler Creek Business Park, off of Eagle’s Nest Street. The acquisition marks the brand’s largest expansion since its launch in...

September 27, 2021

NordicTrack-owner iFIT targets valuation of nearly $7 bln in U.S. IPO

IFIT Health & Fitness Inc, owner of the NordicTrack fitness brand, is looking to raise as much as $646.15 million through a U.S. initial public offering, valuing the company at $6.61 billion, according to a regulatory filing on Monday. Reuters

September 27, 2021

Illinois runner wins marathon after bicyclist mistakenly takes race leaders off course

An Illinois man unexpectedly won the Quad Cities Marathon this weekend when the two runners who had far outpaced him were disqualified after being diverted off the course by a race volunteer bicyclist. AP

September 27, 2021

Sea Otter Europe draws to a close with 45,000 visitors

The fifth edition of the Sea Otter Europe Costa Brava-Girona Bike Show closed its doors yesterday, exceeding the organisers’ best forecasts with around 45,000 visitors. Larger spaces, together with distancing between exhibitors and pre-booked tickets for visitors, helped keep capacity limitations in the expo zone and race areas ‘under control’,...

September 27, 2021

Athletic Brewing Hosts First Official Non-Alcoholic Beer Mile

STRATFORD, CT AND SAN DIEGO, CA (September 27, 2021) -- Leading craft non-alcoholic beer maker Athletic Brewing Co. is excited to announce that it will host the first-ever NA Beer Mile on October 17 in Stratford, Conn. The 1-mile race, invented by a group of Canadian runners in 1989, combines...

September 27, 2021

Registration Opens Friday for 2022 Grandma’s Marathon Weekend

(DULUTH, MINN.) --- Registration will open this Friday, October 1 for the 2022 Grandma’s Marathon weekend, which will again be at full capacity after the COVID-19 pandemic altered race plans in both 2020 and 2021. Organizers are preparing to welcome close to 20,000 participants to Duluth and the surrounding communities...

September 27, 2021

Specialized buys McLain Cycle & Fitness, other purchases rumored

After 44 years in business, Bob and Kris McLain have sold McLain Cycle & Fitness to Specialized Bicycle Components. Specialized has not confirmed the purchase and has declined to comment on this or other recent retail acquisitions. But industry sources tell BRAIN the company has purchased, or is close to...