August 21, 2024

Boulderthon Announces Cheribundi as 10K Title Sponsor

BOULDER, Colo. /ENDURANCE SPORTSWIRE/ – Boulderthon has announced Cheribundi, founded and headquartered in Boulder, as its new 10K title sponsor ahead of the 2024 event taking place Sept. 29. This partnership will elevate the Boulderthon 10K participant’s experience, and will also feature a free Cheribundi Pure Concentrate Pouch for all...

August 21, 2024

More Than 20,000 Runners Confirmed For Inaugural Diplo’s Run Club Events In San Francisco And Seattle

August 20, 2024 /ENDURANCE SPORTSWIRE/ - More than 20,000 runners are registered for the first two installments of Diplo’s Run Club, Diplo’s new event series of 5K runs followed by an outdoor daytime concert. Blending two integral parts of Diplo’s life—fitness and music—the inaugural runs, slated for September 8 in...

August 21, 2024

Introducing ADDRA Labs™: New Line of High Performance Sports Nutrition Products That Support Endurance Athletes

New York, NY 8/21/24 /ENDURANCE SPORTSWIRE/ - ADDRA Labs™, an innovative new sports nutrition brand, introduces their brand-new ADDRA High Performance Protein Bars. ADDRA Labs™ aims to address an underserved area of endurance sports nutrition: targeted protein consumption for muscle recovery, repair, and remodeling. ADDRA High Performance Protein Bars were...

August 21, 2024

Oiselle Becomes Inaugural Athletic Apparel Sponsor of Alexis Ohanian’s Athlos NYC

Seattle, Wash. (August 21, 2024) /ENDURANCE SPORTSWIRE/ – Innovative women’s running brand, Oiselle, today announced they are the inaugural athletic apparel sponsor for ATHLOS, the track invitational created by entrepreneur and investor Alexis Ohanian. Focused on centering and celebrating the female athlete, Athlos NYC will feature a historic investment in...

August 20, 2024

IRONMAN World Champion Michellie Jones Joins Roster of IRONMAN U Master Coaches

TAMPA, Fla. (August 20, 2024) /ENDURANCE SPORTSWIRE/ - IRONMAN, together with TriDot, has announced that IRONMAN Hall of Famer Michellie Jones, an Olympic medalist and the first Australian woman to win the IRONMAN World Championship, has joined the IRONMAN U team as a Master Coach. IRONMAN U Master Coaches serve...

August 20, 2024

Inflatable Bike Helmet Folds Like Origami: Check Out the Wild Ventete aH-1

As much as the cycling industry touts technological breakthroughs and the slimmest marginal gains in aerodynamics and weight, the most important piece of safety gear has remained largely unchanged in materials or construction since the mid-1970s. Cycling helmets have become much lighter, safer, more aerodynamic, ventilated, and comfortable, but the basic construction still involves...

August 20, 2024

IRONMAN Pro Series Start Lists Announced For IRONMAN 70.3 Zell Am See-Kaprun

- IRONMAN 70.3 Zell am See-Kaprun triathlon in Salzburg, Austria, offers a maximum of 2,500 points towards the IRONMAN Pro Series Standings and a total event pro prize purse of $50,000 - Defending champion Daniela Bleymehl (DEU) returns to the start line in the women’s race hoping to improve on...

August 20, 2024

Challenge Sandefjord Set to Debut with Top International Athletes

/ENDURANCE SPORTSWIRE/ – The inaugural Challenge Sandefjord is set to take place this weekend. It will bring together a field of professional athletes, including local favourites and renowned international athletes. In the men's professional field, all eyes will be on Casper Stornes (NOR), a local favorite with an impressive short-course...

August 20, 2024

Verge Launches “Red is Racing” Contest to Celebrate the Vuelta a España

NEW YORK, AUGUST 20, 2024 /ENDURANCE SPORTSWIRE/ – As the Vuelta a España kicks off, Verge is excited to support our sponsored team, Intermarché-Wanty, in the third and final Grand Tour of the year. To celebrate this prestigious event, Verge is launching the "Red is Racing" contest, offering fans a...

August 20, 2024

Crowd Energy Carries Athletes to Victory at the 52nd ASICS Falmouth Road Race

FALMOUTH, Mass. /ENDURANCE SPORTSWIRE/ - Under cloudy skies and at times a light drizzle, noteworthy and historic performances unfolded in front of this year’s more than 11,000 runners at the 52nd running of the ASICS Falmouth Road Race. Of the four professional races, two saw dominant performances from rising stars...