News Topics
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October 13, 2021
USA Cycling Announces Partnership with Momentous
COLORADO SPRINGS, Colo – USA Cycling is proud to announce their partnership with Momentous, and their cutting-edge performance product PR Lotion. Momentous is a performance nutrition company dedicated to creating products that support the relentless pursuit of progress in human health and performance. The company has a core consumer base...
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October 13, 2021
SoftBank Invests $400M In Vuori Activewear
The investment marks one of the largest ever in a private apparel company and allows the California-based company to expand its reach to markets outside the U.S. Vuori has thrived as an online retailer — its nine brick-and-mortar locations account for roughly 10% of total sales. With SoftBank’s investment, Vuori plans to...
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October 13, 2021
Pear Sports Acquires Aaptiv
Pear Sports announced the acquisition of Aaptiv, the workout app. Aligned with the acquisition, Life Fitness has added to its equity investment in Pear and will distribute Aaptiv through its sales and marketing partnership. Aaptiv, with “13 million downloads and more than 36 million classes taken,” is expected to complement...
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October 13, 2021
World medallist Tirop dies aged 25 after stabbing at home in Kenya
wo-time world medallist and world record-holder Agnes Tirop - heralded as a "jewel" in Kenyan athletics - has been found dead at her home in Kenya. Athletics Kenya confirmed the shocking death of the 25-year-old long-distance runner following allegations she had been stabbed by her husband. According to reports, police...
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October 13, 2021
CPA joins legal action against ‘Allez Opi-Omi’ fan who caused massive crash at Tour de France
The French spectator who caused a massive crash at the Tour de France this summer faces a French court this week. And the CPA riders group has joined the legal action. French media reports say the fan, who held up a sign in front of the fast-charging peloton and caused a...
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October 13, 2021
Spartan Race Becomes Official Sponsor of Sports Business Networks
BOSTON, MA (October 13, 2021) -- Joe De Sena, the CEO of Spartan Races, has announced that Spartan will become the official sponsor of Sports Business Networks (SBN). SBN seeks to be the first true business networking platform for current and former college athletes, coaches, referees, and supporters, and it...
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October 13, 2021
Parcours and Kogel Bearings Partner to Offer The Ultimate Triathlon Bike Upgrade Package
British-brand Parcours (https://www.parcours.cc/) are pleased to announce the launch of a competition sweepstake between themselves and Kogel Bearings, to take the winners' performance to the next level. The sweepstake prize will offer the lucky winner an upgrade package to vastly improve the aerodynamics and efficiency of a bike of their...
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October 13, 2021
The CAF Million Dollar Challenge Celebrates 15th Anniversary
SAN FRANCISCO – October 13, 2021 – Later this month, over 160 cyclists, including 20 individuals with permanent physical challenges will ride along the California Coast in support of Challenged Athletes Foundation 15th Annual Million Dollar Challenge presented by Sully Entertainment (MDC). This annual bike ride has earned a reputation...
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October 13, 2021
InsideTracker Integrates Blood, DNA, Fitness Tracking Data to Deliver Personalized Performance, Nutrition Plans on Android-Compatible Devices
CAMBRIDGE, Mass.— Oct. 13, 2021— InsideTracker, the leading truly personalized performance and nutrition system, today announced the availability of the InsideTracker app for Android™, marking a revolution in personalized health and wellness for Android users by bringing together blood biometric data, DNA insights and fitness tracker data to create science-backed...
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October 13, 2021
Credit Union Cherry Blossom Ten Mile Run Announces Title Sponsorship Extension For Credit Union Miracle Day, Inc.
October 13, 2021, Washington, DC: Organizers of the Credit Union Cherry Blossom Ten Mile Run announced today that Credit Union Miracle Day, Inc. has renewed its title sponsorship of “The Runner’s Rite of Spring®” through 2025, extending a relationship that began in 2002. The 49th running of the race will...
