October 5, 2021

Boston Sports Partners Teams Up with My Custom Sports Chair to Bring Branded, Officially-Licensed Adirondack Chairs to Endurance Events

BOSTON, MA – October 5, 2021 – Boston Sports Partners (BSP), a boutique sports marketing firm serving clients nationwide, today announced it has teamed up with My Custom Sports Chair to bring their custom, folding Adirondack chairs to endurance athletes for the first time. Now through their partnership with BSP,...

October 4, 2021

FIFA, Orreco to Study Menstruation’s Impact on Women’s Soccer Player Performance

FIFA is launching a new study on the health and performance of female soccer players in partnership with Western Sydney University and Orreco, a company that analyzes athlete blood tests to recommend recovery and training programs. The study will examine phases of menstrual cycles among professional women’s soccer players through blood and urine...

October 4, 2021

The Pro’s Closet To Merge With The Radavist

Colorado-based bike reseller The Pro’s Closet has merged with The Radavist, a cycling website based in Sante Fe. Founded by John Watson, The Radavist provides information and photographs about cycling and related outdoor activities. In May, the Pro's Closet announced it had raised an additional $40 million in Series B...

October 4, 2021

Decathlon Returns to the Professional Peloton As Official Partner of Cofidis Cycling Team

LILLE, FRANCE (October 4, 2021) — Starting January 1, 2022, Decathlon will return to the professional cycling circuit alongside the UCI World Tour Cofidis cycling team as the official supplier of performance cycling apparel and activewear for the Cofidis men, women and para cycling teams. This partnership was born out...

October 4, 2021

Professional Triathletes Organisation Announces Deal with Eclat Media Group for Collins Cup Highlights Coverage Across Asia

4th October 2021 - The Professional Triathletes Organisation and Eclat Media Group have announced a deal that will see The Collins Cup highlights show as well as the Beyond Human documentary televised across 16 markets in Asia. Eclat Media Group is aiming to fill the gap left by the closure of...

October 4, 2021

World Champions Crowned in London

More than 3,300 World Championship finishers from 82 countries World’s most competitive marathon lineup ever The inaugural AbbottWMM Wanda Age Group World Championships took place as part of the 41st Virgin Money London Marathon today with World Champion status the goal for more than 3,300 runners. The camaraderie between these...

October 4, 2021

Gravel Riders and Runners Take on a New Off-Road Adventure in Life Time’s The ‘Rad Dirt Fest

Trinidad, Colo., (October 4, 2021) – The first-ever edition of Life Time’s The ‘Rad Dirt Fest took place this weekend in Trinidad, Colo. Off-road athletes either took on the three distances of the gravel race or two distances of the running event while some athletes took on both events in the...

October 4, 2021

12th annual Northshore Half Marathon and 10-miler return to St. Tammany Sunday

BATON ROUGE, La. - The 12th annual Northshore Half Marathon and 10-miler return to St. Tammany on Sunday, Oct. 10 as one of the first events the parish will host since Hurricane Ida made landfall in August. Over 800 participants from 14 different states will flock to the historic streets...

October 4, 2021

Keegan Swenson finishes 7th in 2021 Marathon MTB World Championships

ELBA ISLAND, Ita. – The 2021 Marathon Mountain Bike World Championships took on the island of Elba in Tuscany. Almost every part of this course is demanding single track with challenging climbs. The men raced 71 miles with 14,000 feet of climbing. The women raced 50 miles with over 10,000...

October 4, 2021

After two years, the Crawlin’ Crab Half Marathon Weekend welcomed 2,000 runners back to Hampton, Virginia

October 3, 2021 – HAMPTON, VIRGINIA –  Nearly 2,000 athletes were welcomed back to the streets of Hampton for the 10th Annual BayPort Foundation Crawlin’ Crab Race Weekend presented by Bon Secours In Motion. After hosting a virtual event in 2021 due to COVID-19, the excitement and energy of the participants,...