July 26, 2024

Quad-City Times Bix 7 Second PRRO Circuit 2024-25 Stop

DAVENPORT, IA /ENDURANCE SPORTSWIRE/ – At the second stop on the PRRO Circuit 2024-25, more than 11,000 Quad-City Times Bix 7 participants on Saturday morning, July 27 will “Run with the Best” as a world class field is again expected. The 50th edition of the Midwest summer classic offers a...

July 25, 2024

Life Time UNBOUND Gravel Announces 2025 Lottery Dates

EMPORIA, Kan./ENDURANCE SPORTSWIRE/ - Following a successful sell out 2024 Life Time UNBOUND Gravel, Life Time – the owner and producer of nearly 30 iconic athletic events – has unveiled key dates and updates for the 2025 edition, set to take place May 29 to June 1, 2025. To accommodate...

July 25, 2024

2025 IRONMAN Canada-Ottawa, Part of The Vinfast IRONMAN North America Series, Sells Out General Registration

OTTAWA, Ontario, Canada (July 25, 2024) /ENDURANCE SPORTSWIRE/ - IRONMAN has announced that general registration for the 2025 IRONMAN® Canada-Ottawa triathlon has officially sold out of general registration over a year in advance of the new event. For those still trying to gain entry into the new event, a limited...

July 25, 2024

Asics Debuts 3D Printed Sockliners Made for Individual Foot Shapes at New Personalization Studio in Paris

According to the athletic brand, it has partnered with French tech company Dassault Systèmes to open a studio in Paris to test a new service providing on-demand sockliners personalized for individual foot shape. Dubbed the “Asics Personalization Studio,” the company described the activation as an “ultra-compact factory.” At the studio,...

July 25, 2024

Nutrition brand Maurten scores $22 million investment

Swedish sports nutrition brand Maurten has closed on a 20 million euro ($21.7 million) investment led by IRIS Ventures. The investment round also had participation from existing investors including Dan Sten Olsson, the CEO of Stena Sphere, a Swedish investment firm. Maurten, founded in 2015, offers high-carbohydrate gells, drinks and...

July 25, 2024

Deckers Continues to Ride High With Help From Hoka and Ugg in Q1, Finds New Home For Sanuk

Shares for Deckers Brands were up over 8 percent in after-hours trading on Thursday as the company continues to see robust sales from Hoka and Ugg. The Goleta, Calif.-based footwear company reported net sales in the first quarter of 2025 increased 21.1 percent to $825.3 million compared to $675.8 million the same...

July 25, 2024

Technology Veteran Daniel Li Joins Strava as General Counsel

SAN FRANCISCO – JULY 25, 2024 /ENDURANCE SPORTSWIRE/ - Strava, the leading digital community for active people with more than 125 million athletes, announced the appointment of Daniel Li as general counsel. In this role, his responsibilities will include leading the legal team, managing the platform’s data protection practices, and...

July 25, 2024

3M Everest Marathon Video Release

July 25, 2024, St. Paul, Minnesota /ENDURANCE SPORTSWIRE/ – A new video from 3M showcases the company’s technology used by athletes in the recent Everest Marathon, considered the world’s highest marathon. The race, held every May 29 since 2005, celebrates the historic ascent of Mt. Everest by Tenzing Norgay Sherpa...

July 25, 2024

Zoot Sports Welcomes 5x World Champion Craig “Crowie” Alexander as Brand Ambassador

Carlsbad, CA /ENDURANCE SPORTSWIRE/ - Zoot Sports, the industry leader in triathlon apparel, is excited to announce that Craig "Crowie" Alexander, a 5x World Champion and triathlon legend, has joined the company as a brand ambassador. With Alexander’s experience and expertise in the sport, he will play a pivotal role...

July 25, 2024

Cirrus Cycles Welcomes Lindsay Cousley as New President

BELLINGHAM, Washington, July 25th 2024 /ENDURANCE SPORTSWIRE/ – Cirrus Cycles Inc, the maker of the KINEKT suspension post and KINEKT suspension stem, is pleased to announce the appointment of Lindsay Cousley as the company’s new President. Cousley brings over two decades of extensive experience in sales, marketing, and business development...