November 30, 2021

British Cycling Brand Parcours Launch ‘Watts for Trees’ Initiative in Partnership With Ecologi

30TH NOVEMBER 2021 /ENDURANCE SPORTSWIRE/ - British wheelset brand Parcours to fund tree-planting through customer purchases of their aerodynamic wheelsets, with ‘Double December’ initiative seeing the team match the number of trees planted with each wheelset sold. It’s no secret that cycling is an important part of the solution for a...

November 30, 2021

GiveSignup l RunSignup Announces RaceDay Scoring for Duration-Based Lap Events

November 30, 2021 – Moorestown, NJ /ENDURANCE SPORTSWIRE/ - GiveSignup | RunSignup announces the launch of RaceDay Scoring for duration-based lap events. RaceDay Scoring, the industry’s next generation scoring software, now supports time duration-based events where mileage cumulated may vary by individual finisher. RaceDay Scoring is the planned replacement for...

November 30, 2021

IRONMAN Champion Joins MANA Sports

/ENDURANCE SPORTSWIRE/ - Five-time Ironman champion Joe Skipper has signed with MANA Sports and Entertainment’s athlete management arm, further establishing the agency as the choice of sport champions and stars. Skipper holds the British 12-hour time-trial record, cycling an incredible 325.55 miles. He is currently #7 on the Professional Triathletes Organisation...

November 30, 2021

InsideTracker Named Official Performance Nutrition System of Western States Endurance Run

CAMBRIDGE, Mass.— Nov. 30, 2021/ENDURANCE SPORTSWIRE/ - InsideTracker, the leading truly personalized performance and nutrition system, today announced a partnership with the Western States 100-Mile Endurance Run, signing on as the exclusive performance nutrition system of the world’s oldest 100-mile trail race. “The Western States Endurance Run has always believed...

November 30, 2021

Thousands of Runners, Big Brands and Area Partners Push the First Run Show USA in Boston to Projected Success

Boston, MA/ENDURANCE SPORTSWIRE/ - The Run Show USA, the inaugural consumer running event scheduled Jan. 29-30, 2022, at Boston’s Hynes Convention Center, recently announced more brands and organizations joining its event, including Marathon Sports, Saucony, Boston Athletic Association, Altra, KT Tape, Oofos, Wellness in Motion, Asics, Roll Recovery, Hoka One...

November 29, 2021

Six Awesome Event Affiliate Marketing Strategies to Increase Ticket Sales

There are countless ways to promote your event, from creating an event website to posting on your social media channels to emailing everyone on your email list. While you may have a decent reach, your marketing efforts can only go so far. One way to extend your reach even further...

November 29, 2021

The SOS Curacao Triathlon – presented by LionsDive

/ENDURANCE SPORTSWIRE/ - Foundation Tri Curacao is very excited to announce that it has partnered with LionsDive Beach Resort to be its Title Sponsor for the 2022 Race! Not only will this partnership bring great synergy with the race, as the FINISH line lands right on the resort beach, it...

November 29, 2021

World’s Top Ultrarunner Courtney Dauwalter Joins LEKI

BUFFALO, NY - November 29, 2021 /ENDURANCE SPORTSWIRE/ - LEKI, a leader in innovative skiing, trekking and trail running poles, announced today they have inked a deal with trail running legend Courtney Dauwalter. Winning top honors and breaking records at races such as UTMB and Tahoe 200, Dauwalter has established...

November 29, 2021

UltraRunning Magazine Adds Presenting Sponsor of UltraRunner of the Year Award

Bend, OR –  UltraRunning Magazine (UR) has added Drymax Sports as the presenting sponsor of their 2021 UltraRunner of the Year (UROY) award. Male and female UltraRunners of the Year, as well as the top 10 frontrunners, will be announced on ultrarunning.com starting on January 10, 2022. More detailed and comprehensive coverage of UROY awards...

November 29, 2021

ATRA Congratulates USATF MUT Runners of the Year

/ENDURANCE SPORTSWIRE/ - The USA Track & Field Mountain Ultra Trail (MUT) Running Council of long distance running has named the 2021 USATF MUT Runners of the Year. Thirty-seven talented MUT runners from twenty different U.S. states received nominations. After reviewing international and national race results, fifteen MUT executive committee members,...