News Topics
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January 4, 2022
Active Lifestyle Stocks Churn Out Robust Gains in 2021
With many companies seeing benefits from changed behaviors due to the pandemic, the vast majority of active lifestyle stocks soared to new heights in 2021. Of the 79 stocks in the active lifestyle space tracked by SGB Executive, only 14 showed declines, marking the third strongest year for the sector after several...
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January 4, 2022
Zwift Keeps Pace In At-Home Fitness Market with New Products
Online fitness training platform Zwift is expanding its footprint in the competitive at-home fitness market with the release of a smart bike and indoor trainer. The Zwift Wheel and Zwift Ride are the result of a recent customer survey developed in conjunction with market research firm Toluna. The company is also partnering with LG...
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January 4, 2022
She Tris Announces Return to the I’On Club, Mt. Pleasant in 2022
Charleston, SC (January 4, 2022)/ENDURANCE SPORTSWIRE/ - She Tris Sprint Triathlon announced this month that registration for three sprint triathlon events has opened and the first event will be back where the series started at the I’On Club in Mt. Pleasant. “We are thrilled to partner once again with the...
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January 4, 2022
Mojo Vision Partners With Fitness Brands to Elevate Sports and Fitness Experience and Performance via Its Smart Contact Lens
SARATOGA, Calif. — Jan 4, 2022 /ENDURANCE SPORTSWIRE/ - Mojo Vision, the Invisible Computing Company, today announced strategic partnerships with leading sports and fitness brands to collaborate on next-generation user experiences that combine augmented reality, wearable technology and personal performance data. The companies will work together using Mojo's smart contact...
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January 3, 2022
HOKA® Reimagines The Run With The All-New Kawana
(GOLETA, Calif.), January 3, 2022 /ENDURANCE SPORTSWIRE/ - HOKA®, a division of Deckers Brands (NYSE: DECK), announces the launch of the all-new Kawana. A revolutionary new shoe for the start of a new year, the supremely versatile Kawana has been designed for runners and fitness enthusiasts seeking premium comfort in...
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January 3, 2022
Corrigan Sports Enterprises Events Expect Full Field & Accouterments in 2022
/ENDURANCE SPORTSWIRE/ - Corrigan Sports Enterprises (CSE) is excited to announce their races will make a full return to normalcy in 2022. Plans include fully stocked and volunteer led water stops using paper cups as well as many other aspects of CSE races you’ve come to love and expect. The Corrigan...
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January 3, 2022
Long-Distance Triathlon Phenom, Sam Long, Joins Zoot Sports Elite Roster
Carlsbad, CA /ENDURANCE SPORTSWIRE/ - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome triathlete, Sam Long, to its lite roster of triathletes. Touted as the triathlete “leading the next generation of long-course Pros,” this multi-year deal will allow Long to train and race on the world...
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January 3, 2022
Liv Joins Team BikeExchange-Jayco as Technical Partner Through 2024
NEWBURY PARK, Calif. (Jan. 3, 2022) /ENDURANCE SPORTSWIRE/ - Liv, the company dedicated to getting more women on bikes, today announced its technical partnership with Team BikeExchange-Jayco (formerly GreenEDGE Cycling) through 2024. “We are proud to support Bike Exchange-Jayco and to have the women’s team racing on our new Langma...
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January 3, 2022
Rock Harbor Marketing Announces Acquisition of Endurance Town USA
Morro Bay, CA – (January 3, 2022) /ENDURANCE SPORTSWIRE/ - Rock Harbor Marketing (RHM), a full-service digital marketing company serving a diverse clientele, announced today the acquisition of Endurance Town USA (ETUSA) and creation of a niche endurance sports marketing division. The acquisition complements RHM's extensive experience in the endurance...
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December 31, 2021
Saucony President Anne Cavassa on How the Supply Chain Backlog Will Impact 2022 and Maintaining the Brand’s Momentum in the New Year
When parent company Wolverine World Wide Inc. revealed its first-quarter 2021 earnings in May, it stated sales at Saucony surged close to 60% for the three months ended April 3. And most recently, Saucony continued to prove it is a standout brand for Wolverine in Q3. For the three months ended Oct. 2, it...
