August 30, 2024

Outside Interactive, Inc. Acquires MapMyFitness Outdoor Fitness Tracking Applications from Under Armour, Inc.

BOULDER, CO – August 30, 2024 /ENDURANCE SPORTSWIRE/ - Outside Interactive, Inc., the world’s leading creator of outdoor content, services, events, and experiences, today announced the acquisition of MapMyFitness from Under Armour, Inc. MapMyFitness is a fitness tracking application that allows users to track their activities using built-in GPS on...

August 29, 2024

Snow sport specialists Rossignol launch new flagship trail running shoe after three years of research

Rossignol, a French brand best known for its winter sports equipment, has made a move into the high-end trail running market with the launch of its first flagship high-performance trail running shoe, the Vezor. Reportedly the result of three years of research and in-depth field testing, the Vezor is spearheading the brand’s first trail-running collection...

August 29, 2024

The Running Event Announces 2024 Keynote Speaker and Education Program

PORTLAND, Maine (August 29, 2024) /ENDURANCE SPORTSWIRE/ - The Running Event (TRE), North America’s premier specialty retail conference and trade show, today announces Johnny Cupcakes, the creator of the world’s first T-shirt bakery, as the 2024 Keynote Speaker. Johnny Cupcakes will deliver his keynote address, “A Creative Recharge in Building...

August 29, 2024

Sport for good : Destination Sport Experiences launches Destination Sport Charity

Manchester, UK – Thursday 29th August 2024/ENDURANCE SPORTSWIRE/ – Leaders in global sports experiences, Destination Sport Experiences, are delighted to announce the launch of Destination Sport Charity. Destination Sport Charity promises to become the ultimate partner for charities seeking to access premium fundraising opportunities through a wide range of events and...

August 29, 2024

Natural Grocers® Returns as Sponsor for the Colorado High School Cycling League in 2024

LAKEWOOD, Colo., Aug. 29, 2024 /ENDURANCE SPORTSWIRE/ – Natural Grocers®, the nation’s largest family-operated organic and natural grocery retailer, is proud to be a returning sponsor for the Colorado High School Cycling League’s 2024 season. THE COLORADO HIGH SCHOOL CYCLING LEAGUE The Colorado League is a 501(C)(3) nonprofit that empowers youth...

August 29, 2024

San Andrés, Colombia Becomes Newest Host Venue on The Global IRONMAN 70.3 Circuit

SAN ANDRÉS, Colombia / MIAMI, Fla. / TAMPA, Fla. /ENDURANCE SPORTSWIRE/ - IRONMAN, SBR SPORTS and the Government of San Andrés, Colombia have announced that the Island of San Andrés will be the newest host location of an IRONMAN® 70.3® triathlon. The inaugural edition of the IRONMAN 70.3 San Andrés...

August 29, 2024

5th GFNY Alpes Vaujany closing out France season with 7 races

New York City, August 29, 2024 /ENDURANCE SPORTSWIRE/ - This Sunday, GFNY Alpes Vaujany offers racers a 119.6 km long course with 4023 m of climbing across two major mountain passes and with a mountain finish in Vaujany. Host town Vaujany is a charming mountain village in the French Alps...

August 28, 2024

Mount to Coast™ Targets Overuse Injuries in Long-Distance Running, Debuts Revolutionary Stability Technology in New P1 Shoe Model

HONG KONG (Aug. 29, 2024)/OUTDOOR SPORTSWIRE/ – Today, Mount to Coast™, the first performance shoe brand to specialize in long-distance running, launched its third shoe, the P1, to complement its unique product offerings designed for high-mileage pursuits. The P1, which signifies “protection”, features Mount to Coast’s 3D Archrail, a forefoot support...

August 28, 2024

Why Top Olympic Athletes Use Baking Soda to Boost Performance

Just a week before the Olympics, Arop decided to try something new—something that he’d never tried before but that, according to an anonymous Olympic runner quoted in the Telegraph, at least 80 percent of elite runners are now using: sodium bicarbonate, better known as baking soda. “I figured if everybody else is...

August 28, 2024

The 5 Trends to Watch in Athleisure, Per Report

The global athleisure market size — projected to grow by $176.3 billion from 2024 to 2028 — is being driven by online shopping, per Technavio. That may not come as a surprise, but other key insights from Technavio’s latest global athleisure market research report underscore how mainstream athleisure has become, what’s fueling...