January 6, 2022

Pinarello US Announces New Scuderia Roster for 2022

Solana Beach, CA. (1/6/22) /ENDURANCE SPORTSWIRE/ - Following its bold move into the gravel sector in 2021, Pinarello, the storied Italian bicycle maker, announces the expansion of its Scuderia ambassador program for 2022. The Scuderia brings together athletes and community leaders from unique corners of the cycling and adventure sports sectors...

January 6, 2022

GO Sleeves Adaptive “Trail Blader” Zachary Friedley to Speak at The Run Show USA

San Jose, CA (January 6, 2022) /ENDURANCE SPORTSWIRE/ - GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of adaptive trail running athlete Zachary Friedley to an ongoing partnership contract. “Zachary is an amazing addition to the GO Sleeves...

January 6, 2022

INFINIT Nutrition Launches New Website

Cincinnati, OH /ENDURANCE SPORTSWIRE/ - INFINIT Nutrition, the original custom nutrition company, publicly unveils their new website, redesigned for an improved user experience and interface for online shoppers. Started in 2003, INFINIT was one of the first companies to establish themselves in the now rapidly growing personalized nutrition space. Their...

January 6, 2022

Monuments Of Cycling Announce Largest Ever One-Day Gravel Prize Purse for Belgian Waffle Ride CA

San Diego, CA  - January 6, 2022/ENDURANCE SPORTSWIRE/ - Monuments of Cycling (MoC), a premier cycling events producer best known for its iconic Monument of Gravel, the Belgian Waffle Ride (BWR), announced on Tuesday the prize purse for the BWR CA on April 30, 2022 will be the largest ever...

January 5, 2022

No Retreat: Business Bootcamp: New CNBC Series Takes Companies to the Next Level (Watch)

No Retreat: Business Bootcamp is coming to CNBC, and the cable channel has released a trailer. In the new business reality series, Joe De Sena, Spartan founder and CEO, will work with companies and help them take their business to the next level. TV Series Finale

January 5, 2022

Fast Talk Laboratories Releases New Guide to Cold-Weather Exercise

January 5, 2022 – Boulder, Colorado, USA – Fast Talk Laboratories, the fast-growing sport science and virtual training center, has released a new online education program about Exercise in the Cold just in time for North America’s coldest month. In this new learning Pathway™, world-leading experts explore what happens to...

January 5, 2022

VeloNews magazine merges with Peloton magazine

VeloNews and Peloton have been under the Outside umbrella since January of 2021. Now, in January of 2022, VeloNews magazine is merging into Peloton magazine. Further, authors and photographers from  sister brand CyclingTips are also now contributing to the new Peloton magazine. VeloNews

January 5, 2022

Nike sues Lululemon over Mirror Home Gym, apps

Nike Inc on Wednesday filed a lawsuit accusing Lululemon Athletica Inc of patent infringement for making and selling the Mirror Home Gym and related mobile apps without authorization. In a complaint filed in U.S. District Court in Manhattan, Nike accused Lululemon of having “summarily” rejected its demand that it stop infringing...

January 5, 2022

How ‘Muscle Memory’ May Help Us Get in Shape

Muscles develop a lasting molecular “memory” of past resistance exercises that helps them bounce back from long periods of inactivity. NY Times (paywall)

January 5, 2022

‘Visegrad 4 eCUP’ – The cycling race series goes Virtual to bring the pro and community riders together

Prague, Czech Republic / January 5, 2022 /ENDURANCE SPORTSWIRE/ - The series will have a total of four races and, just like last year, the national championship of Czech Republic - ŠKODA eMČR - will take place beyond these. Anyone from the international cycling community is welcome to join in and ...