December 15, 2021

Northern California’s Prestigious Endurance Race Returns to Cool, California

Cool, California /ENDURANCE SPORTSWIRE/ - Click here to register today for the 32nd Annual Way Too Cool 50K. Registration for the lottery is now open and closes on December 31st  at 11:59 p.m. On Saturday, March 5, 2022, more than 800 ultra-runners will travel from around the globe to race...

December 15, 2021

Free Winter Run and Ride Series will Train and Stoke Athletes for the 8th Annual Old Man Winter Rally

BOULDER, CO (December 15th, 2021) /ENDURANCE SPORTSWIRE/ - Adventure Fit Events announces its 2022 Winter Training Series for the 8th annual Old Man Winter Bike Rally and Run. Known throughout the cycling and running community for its epic winter adventure, Old Man Winter 2022 is placing a strong focus on...

December 15, 2021

The Mesa Marathon’s 10-Year Anniversary Presented by Mountain Vista Medical Center

Mesa, Arizona /ENDURANCE SPORTSWIRE/ - The Mesa Marathon is proud to announce its new presenting sponsor Mountain Vista Medical Center, a Steward Family Hospital and Mesa’s premier hospital. The Mesa Marathon presented by Mountain Vista Medical Center will commence on February 12, 2022. “We are very excited to be a...

December 15, 2021

Mark Allen Sports Announces New Partnership

Santa Cruz, December 14, 2021 - /ENDURANCE SPORTSWIRE/ - Mark Allen Sports is proud to announce a new partnership with one of the leading brands in performance nutrition, Tennant Products. "Whether you are at the top of your game or starting at the beginning, Tennant Products has a product that...

December 14, 2021

USA Cycling CEO Rob Demartini Is Leaving the Role for A Job Outside of Cycling

He will become the acting CEO and a board member at Purple, which makes mattresses, pillows, and other comfort products. DeMartini’s departure comes days after the US national cyclocross championships in Illinois, where the presence of a group of people protesting the participation of trans women in women’s sports led some...

December 14, 2021

How long does it take to get out of running shape?

Most runners worry that if they break, all of their training will go to waste, but a 2008 study in the Journal of Physiology suggests that what changes is the body’s ability to consume and process oxygen. In only two weeks of inactivity, your body loses the ability to consume and process oxygen...

December 14, 2021

World Triathlon sanctions Russian Triathlon Federation

World Triathlon’s Executive Board has decided to sanction the Russian Triathlon Federation due to… ‘the significant number of doping cases in Russia.’ The sanction will be effective for one year, and World Triathlon will review quarterly that necessary measures are being followed. Endurance Biz

December 14, 2021

Alta Cycling Group Attending eMobility Experience at CES 2022

KENT, Wash., (Dec. 14, 2021) — Alta Cycling, a leader in the cycling industry, will be attending the eMobility Experience at the Consumer Electronics Show (CES) 2022 in Las Vegas, January 5-8, 2022. Both the Diamondback and IZIP brands will be exhibiting and participating in workshops and educational sessions that...

December 14, 2021

Nike Evaluating $1B in Media Spending

Nike is reportedly conducting a full review of its media accounts, inviting a host of major ad and media agencies to compete for their portion of around $1 billion. The process, which Nike hasn’t conducted at this scale in more than 10 years, is only just beginning and is expected...

December 14, 2021

Spartan Race Arrives at Kelowna’s Big White Ski Resort

KELOWNA, BC (December 14, 2021) /ENDURANCE SPORTSWIRE/ - Time to get out of your comfort zone. Spartan, the world's leading endurance sports and extreme wellness brand, will be bringing its epic races to Kelowna, British Columbia, for the first time Aug. 27-28, 2022, at Big White Ski Resort. Athletes will...