December 20, 2021

InsideTracker Pro Delivers Data-Driven Coaching Capabilities to 345 Qualified Professional Partners in 2021

CAMBRIDGE, Mass.— Dec. 20, 2021/ENDURANCE SPORTSWIRE/ - InsideTracker, the leading truly personalized performance and nutrition system, added 345 professional partners to its InsideTracker Pro program since launch in March 2021, giving turnkey access to science-backed recommendations based on blood, DNA and fitness tracker data to thousands of strength and endurance athlete...

December 19, 2021

Over 3000 Naughty and Nice Runners Jog Through The Holiday Lights at the BayPort Credit Union Surf-N-Santa 5 Miler

December 18, 2021 – VIRGINA BEACH, VIRGINIA /ENDURANCE SPORTSWIRE/ - J&A Racing welcomed thousands of Naughty and Nice runners to the Virginia Beach oceanfront for the 12th running of the BayPort Credit Union Surf-n-Santa 5 Miler presented by Bon Secours In Motion. “It is so fun to see the streets flooded...

December 17, 2021

Stages Cycling Introduces Factory Installed Power for 12-Speed Dura Ace and Ultegra

(Boulder, CO – December 17, 2021) StagesⓇ Cycling, a leading cycling technology company, has expanded its Factory Installed Power Meter Service options to include Shimano’s latest 12- Speed Dura Ace R9200 and Ultegra R8100 cranks. For now, Stages will offer Factory Installed Dura Ace R9200 and Ultegra R8100 power meters...

December 17, 2021

Echelon Heats Up Peloton Rivalry with New Bike

The 125-pound EX-8S bike — which sells for $2,399 — features a 24-inch HD touchscreen display that flips 180-degrees. It also supports Wi-Fi and Bluetooth connectivity. Front Office Sports

December 17, 2021

The former Nike Oregon Project changes team name to Union Athletic Club

One of the world’s best-known professional running clubs has found a new name after the Nike Oregon Project was abolished, coincident with the four-year ban of ex-head coach Alberto Salazar. The new name, Union Athletic Club, was announced on the Elevation Om YouTube page and confirmed by Chris Chavez on...

December 17, 2021

Venture Endurance’s Fargo Marathon Names Essentia Health as Title Sponsor

McLean, VA – December 17, 2021 /ENDURANCE SPORTSWIRE/ - Fargo Marathon, which is owned Ventures Endurance, part of Gannett’s USA TODAY NETWORK Ventures, today announced a three-year title sponsorship deal with Essentia Health. Essentia Health is an integrated health system serving patients and communities, focusing on making a healthy difference...

December 17, 2021

PeopleForBikes Coalition Board Meets to Discuss Plans for 2022 and Vision for the Future

BOULDER, COLO /ENDURANCE SPORTSWIRE/ - The PeopleForBikes Coalition Board of Directors, composed of 20 of the U.S. bicycle industry’s top leaders, met for their semi-annual gathering on Dec. 14, with some members in-person and others joining virtually. The board’s primary topic of conversation was reviewing the organization’s 2022 strategic initiatives...

December 17, 2021

Inaugural GFNY Cannes on March 27

/ENDURANCE SPORTSWIRE/ - GFNY Global Endurance Sports Series adds GFNY Cannes, scheduled for March 27, 2022. Riders will get to experience a race that starts and finishes at the spectacular French Riviera in glamorous Cannes and hits the hinterland for competitive racing. “Few things are as exciting as opening the bike...

December 16, 2021

Verlinvest invests in US E-Bike retailer Pedego

With the largest retail footprint of branded stores, Pedego is a leader in the rapidly growing electric bikes (e-bikes) category in North America. With this announcement, Pedego now joins Oatly, Vita Coco, Who Gives a Crap, and Tony’s Chocolonely in Verlinvest’s portfolio. Verlinvest’s involvement will support Pedego’s branding and innovation...

December 16, 2021

Study: Listening to Drake Significantly Slows Down Runners

According to a study conducted by Pour Moi, a British fashion retailer, listening to Drake during a run is not going to set you up for a personal best. As part of a promotion for the shop’s new activewear, Pour Moi rounded up a number of runners and had them repeat the same three-mile...