December 30, 2021

Beijing Olympics Sponsors Find No Easy Choices as Games Approach

Guest columnist Rick Burton of Syracuse University attempts to explain how the world’s sponsors sell products or services in almost every country, and how one country’s attempt to stage the Olympics runs the risk of having the host country or its parochial population turn on the global sponsor. Sportico

December 30, 2021

Liv Factory Racing and Liv Racing Collective Athletes Shine This Season

NEWBURY PARK, Calif. (Dec. 29, 2021) /ENDURANCE SPORTSWIRE/ - Liv, the company dedicated to getting more women on bikes, is celebrating the outstanding race seasons from its Liv Factory Racing and Liv Racing Collective riders. Top performances included Allysa Seely’s gold medal at the 2021 Paralympic Games, making her the...

December 29, 2021

Peloton Plunges in Google Search Trends

U.S. search trends for Peloton show a 30% year-over-year drop in the fourth quarter of this year. U.K. and Germany showed an even larger year-over-year decline. The brand’s U.S. search trends are up 10% from last quarter, less than last year’s 15% increase from Q3 to Q4. Peloton searches in the U.K. and Germany...

December 29, 2021

Pensacola Sports Announces Upcoming Events Schedule

Pensacola, FL (December 29, 2021) /ENDURANCE SPORTSWIRE/ - Located in the northwest region of Florida along the Gulf of Mexico, the Pensacola Bay Area is home to award-winning sugar-white beaches, the U.S. Navy Blue Angels and a year-round event calendar brimming with festivals, sporting events, the arts, and seasonal celebrations. As...

December 29, 2021

New Anti-Doping Rules Take Effect in 2022: What Athletes Need to Know

Beginning Jan. 1, 2022, updates to anti-doping rules for triathletes will take effect in line with the World Anti-Doping Agency (WADA) Code changes. For 2022, the WADA prohibited list includes several changes to substances and treatments, including commonly-prescribed medications for asthma. Athletes should be aware of these changes to ensure...

December 29, 2021

Wearable Technology Named Top Fitness Trend For 2022

ACSM released the survey results in the article “Worldwide Survey of Fitness Trends for 2022,” published in the January/February issue of ACSM’s Health & Fitness Journal. In its 16th year the survey assessed 43 potential trends. Of note, home exercise gyms debuted at No. 2, and outdoor exercise moved to No....

December 29, 2021

The Year in Fitness: Shorter Workouts, Greater Clarity, Longer Lives

In a year filled with Covid-related hopes, setbacks, advances and losses, the most vital exercise science of 2021 provided a reminder that for many of us, our bodies and minds can strengthen, endure and flourish, no matter our circumstances. If we move our bodies in the right ways, a growing...

December 29, 2021

Road Race Management Releases Results of Ninth Biennial Race Director Compensation Study

Bethesda, MD /ENDURANCE SPORTSWIRE/ - As the running industry emerges from the depths of the Covid-19 pandemic, race directors indicated that they are “cautiously optimistic” about their future compensation according to the results of the Road Race Management ninth biennial compensation study. While nearly 40% of the study respondents indicated...

December 28, 2021

Race Organizing in 2022: 5 Tips for Staying Competitive

The COVID-19 pandemic caused quite a stir in the race organizing industry. Race directors have had to get more creative than ever for the show to go on. Even popular racing events like the Grand Prix and the Kentucky Derby had to go virtual in 2021. Against all odds, organizers still managed...

December 28, 2021

As Olympics Near, China Tightens Rules and Athletes Invent Their Own

Athletes and sports officials around the world have for months been viewing the approaching Winter Olympics in Beijing, set to take place in February amid a still-raging pandemic, with a mixture of apprehension and weariness. Now, a global surge of cases tied to the highly contagious Omicron variant has given...