January 5, 2022

Rev Energy Gum to be Named the First Official Energy Gum for Spartan US Starting in 2022

Boston, Mass. (January 5, 2022)/ENDURANCE SPORTSWIRE/ - Starting in 2022, Rev Energy Gum launching in early 2022 is set to become the sugar free, portable, fast acting energy solution for the world’s leading endurance sport and wellness brand Spartan®. With a special formula that brings consumers the same amount of...

January 4, 2022

Juice Plus+ Launch Perform – A Food Supplement Shake that Works as Hard As You Do

/ENDURANCE SPORTSWIRE/ - Leading health and wellness company Juice Plus+ are excited to announce the launch of the latest addition to their plant-based nutrition portfolio, Juice Plus+ Perform, a fruit-fusion flavoured food supplement shake designed to support multiple aspects of your fitness regime. Juice Plus+ Perform is an all-in-one protein performance...

January 4, 2022

Nike and Adidas are Losing Momentum in China to These Native Footwear Brands

Consumers in China increasingly prefer their own homegrown brands as opposed to international brands like Nike and Adidas, according to a December report from The NPD Group, which analyzed the Chinese footwear market in Q3 of 2021. According to the data, six of the top ten footwear brands in China in Q3...

January 4, 2022

PeopleForBikes Staff to Speak at Upcoming CES Tech Convention

BOULDER, COLO. (Jan. 4, 2022) /ENDURANCESPORTSWIRE/ - PeopleForBikes, a national bicycling advocacy nonprofit and the U.S. bicycle industry’s trade association, will have several staff members participating in panels and presentations at the upcoming CES trade show, taking place Jan. 5-8, 2022 in Winchester, Nevada. CES — the most influential tech...

January 4, 2022

Fox and SRAM end costly chainring and axle legal feuds

Fox and SRAM have kicked off the New Year with the settling of long-running legal quarrels dating back as far as 2015 and relating to patent disputes. The high profile saga drew to a close with both parties registering documents in Colorado and Illinois last week, each dropping their claims and...

January 4, 2022

Active Lifestyle Stocks Churn Out Robust Gains in 2021

With many companies seeing benefits from changed behaviors due to the pandemic, the vast majority of active lifestyle stocks soared to new heights in 2021. Of the 79 stocks in the active lifestyle space tracked by SGB Executive, only 14 showed declines, marking the third strongest year for the sector after several...

January 4, 2022

Zwift Keeps Pace In At-Home Fitness Market with New Products

Online fitness training platform Zwift is expanding its footprint in the competitive at-home fitness market with the release of a smart bike and indoor trainer. The Zwift Wheel and Zwift Ride are the result of a recent customer survey developed in conjunction with market research firm Toluna. The company is also partnering with LG...

January 4, 2022

She Tris Announces Return to the I’On Club, Mt. Pleasant in 2022

Charleston, SC (January 4, 2022)/ENDURANCE SPORTSWIRE/ - She Tris Sprint Triathlon announced this month that registration for three sprint triathlon events has opened and the first event will be back where the series started at the I’On Club in Mt. Pleasant. “We are thrilled to partner once again with the...

January 4, 2022

Mojo Vision Partners With Fitness Brands to Elevate Sports and Fitness Experience and Performance via Its Smart Contact Lens

SARATOGA, Calif. —  Jan 4, 2022 /ENDURANCE SPORTSWIRE/ - Mojo Vision, the Invisible Computing Company, today announced strategic partnerships with leading sports and fitness brands to collaborate on next-generation user experiences that combine augmented reality, wearable technology and personal performance data. The companies will work together using Mojo's smart contact...

January 3, 2022

HOKA® Reimagines The Run With The All-New Kawana

(GOLETA, Calif.), January 3, 2022 /ENDURANCE SPORTSWIRE/ - HOKA®, a division of Deckers Brands (NYSE: DECK), announces the launch of the all-new Kawana. A revolutionary new shoe for the start of a new year, the supremely versatile Kawana has been designed for runners and fitness enthusiasts seeking premium comfort in...