January 12, 2022

Phocus Named Presenting Sponsor of Publix Florida Marathon Weekend

MELBOURNE, Fla. /ENDURANCE SPORTSWIRE/ - The Publix Florida Marathon Weekend announced today, its newest partnership with Phocus naturally-caffeinated sparkling water. Phocus comes on-board as the presenting sponsor of the 14th annual running event the weekend of February 12 & 13, 2022 in Melbourne, Florida. The Florida Marathon Weekend is the...

January 12, 2022

Zoot Sports adds 5x Ironman Champion Matt Hanson to Their Roster

Carlsbad, CA /ENDURANCE SPORTSWIRE/ - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome professional triathlete Matt Hanson to their Elite roster. Hanson will train and compete in Zoot apparel during his multi-year partnership. Hanson, a 5x Ironman and 5x 70.3 champion residing in Castle Rock, CO,...

January 11, 2022

Industry Shocker – Shimano’s Wayne Stetina Moves To SRAM!

After 37 years, Wayne Stetina is leaving Shimano and taking a job with SRAM in Chicago as a “Senior Field Guide.” Wayne sees an opportunity to concentrate on making better parts for road and gravel riders to use, as well as visiting shops and working with SRAM’s sponsored teams. Road...

January 11, 2022

Suunto Sold To New Owners (Again)

Suunto announced yesterday that they’ve been sold away from the Amer Sports group, to Liesheng, a Chinese tech-focused brand that also owns/makes the Haylou brand (audio devices). However, I say ‘again’, because Suunto has long been part of the Amer Group (which includes brands like Salomon, ENVE, Atomic, Wilson and...

January 11, 2022

Nike, Lululemon, Macy’s and More Stores Cut Hours Amid Omicron Surge

A massive surge of COVID-19 cases is dealing retailers a new blow in terms of staffing shortages. Lululemon, Nike, Starbucks and Macy’s have all implemented new shortened hours in some locations in the last few weeks, as retailers struggle to keep stores staffed during the pandemic. Foot Wear News

January 11, 2022

NordicTrack from iFIT Unveils Voice-controlled Adjustable Dumbbells — The First to Offer “Works with Alexa”

(Logan, UT) - January 11, 2022 /ENDURANCE SPORTSWIRE/ - Today, NordicTrack from iFIT, a leader in connected fitness innovation, unveiled its latest, patent-pending product: the NordicTrack iSelect™ Adjustable Dumbbells—the first voice-controlled dumbbells to work with Alexa. While traditional adjustable dumbbells offer the benefit of multiple weights, they come at the...

January 11, 2022

Interbike mulls return and CABDA cancels February event on Covid worry

The Interbike trade show owners have sent an email out to select industry inboxes seeking opinion on whether the show should return to the calendar. A return to the mid-to-late September timing appears to be the initial framework, though respondents are able to give negative feedback. This is followed by...

January 11, 2022

Is Rivian going to make their own bikes and e-bikes?

Rivian is positioning themselves to be not only a leader in the electric vehicle space, but also an aspirational brand for the outdoor set. From built-in storage to facilitate camping and overland expeditions, to the possibility of integrated bike racks, Rivian could be a big name in the near future....

January 11, 2022

Olympic Medalists Headline 2022 Boston Marathon Women’s Field

Peres Jepchirchir of Kenya, the 2021 Olympic gold medalist in the marathon, and her countrywoman Joyciline Jepkosgei, who ran the fastest marathon of 2021, 2:17:43, when she won the London Marathon, headline the Boston Marathon elite women’s field for 2022. American Molly Seidel, who won Olympic bronze last summer, will...

January 11, 2022

Iconix Brand Group Names For Soccer Ventures as Agency of Record for Umbro North America

New York and Los Angeles, Jan 11, 2022 /ENDURANCE SPORTSWIRE/ - Iconix Brand Group, Inc., which owns, licenses, and markets a portfolio of consumer brands including Umbro, has just entered in a strategic partnership with For Soccer Ventures (FSV) - the largest independent soccer media and experiences company in the United...