January 20, 2022

EVENT INSIGHTS: Leveraging Non-Fungible Tokens (NFTs) for Events

One of the most-talked-about technology trends in 2021 was NFTs, or “non-fungible tokens.” It’s becoming increasingly clear that NFTs are not just a fad and will quickly infiltrate most industries sooner or later, including event management. These tokens are part of the “metaverse,” which is a digital universe that encompasses many...

January 20, 2022

Peloton to halt production of its Bikes, treadmills as demand wanes

Peloton plans to pause Bike production for two months, from February to March, the documents show. It already halted production of its more expensive Bike+ in December and will do so until June. It won’t manufacture its Tread treadmill machine for six weeks, beginning next month. And it doesn’t anticipate...

January 20, 2022

Newly Launched UP2U RECOVER Protein Drinks and UP2U Unflavored Protein Powder Provide Fast Recovery for Fitness Enthusiasts and Athletes

BUFFALO, N.Y. (Jan. 20, 2021) /ENDURANCE SPORTSWIRE/ - Today the world’s leading dairy company, Lactalis, announced its entry into the post workout recovery category with the U.S. introduction of UP2U® RECOVER protein drinks and UP2U RECOVER unflavored protein powder. Designed for fitness enthusiasts and athletes, the products are made with whey...

January 20, 2022

Cardinal Cycling Group Acquires Detroit Bikes

Cardinal Cycling Group has acquired the assets of Detroit Bikes, including the brand, inventory and production facility. Zak Pashak, Detroit Bikes founder, will remain a partner in the new company and continue factory management and business development. SGB Media

January 20, 2022

Orbea announces price increases, outlines factors behind changes

In a press release which tackles head on the thorny subject of price increases, Orbea today announced that the brand has been forced to change its prices for this year. Spelling out, in detail, the factors behind the change in pricing, Orbea lists a collection of forces which are now...

January 20, 2022

Professional Triathletes Organisation Announce Age Group Racing at Collins Cup in Partnership With Challenge Family And X-Bionic® Sphere

20th January 2022. LONDON/ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) today announced that it has appointed Challenge Family as local organising committee (LOC) to deliver the second annual Collins Cup on 20th and 21st August 2022 at theextraordinary x-bionic®sphere in  Šamorín, Slovakia. The Collins Cup is the 2nd race of the...

January 20, 2022

Big Bear Lake to Host Global Long-Distance Hiking Event Series as HIGHLANDER Expands to U.S.

BIG BEAR LAKE, Calif. (January 20, 2022) /ENDURANCE SPORTSWIRE/ - A once sought-after destination during the California Gold Rush will now become a true gold mine for hikers who are ready to test their physical limits and live in perfect harmony with nature over several days. Big Bear Lake, the...

January 20, 2022

Fourth Annual DeLuna’s Open Water Swim Registration is Now Open

Pensacola, FL. (January 20, 2022) /ENDURANCE SPORTSWIRE/ - Pensacola Sports and Salty Sports Society invites both locals and visitors alike to participate in the 4th annual DeLuna’s Open Water Swim on Saturday, April 23, along Pensacola Beach. Early registration is now open to the public. Participants can choose to swim...

January 20, 2022

IRONMAN Announces Rubavu in Rwanda As New Host City for IRONMAN 70.3 Rwanda

TAMPA / LONDON / RUBAVU (January 20, 2022) /ENDURANCE SPORTSWIRE/ IRONMAN announced today that it will add a brand-new event to its 2022 race calendar with the IRONMAN® 70.3® Rwanda in Africa. The inaugural IRONMAN 70.3 Rwanda triathlon will take place on Sunday, August 14, 2022. General Registration will open on...

January 20, 2022

Heath Pearce Named President of For Soccer Ventures

NEW YORK AND LOS ANGELES January 20, 2022 /ENDURANCE SPORTSWIRE/ - For Soccer Ventures (FSV), the largest independent soccer media and experiences company in the United States, announced that former United States Men’s National Team Player and three-time Major League Soccer All-Star Heath Pearce has been named as President of...