News Topics
-
January 28, 2022
In 2020, the Running Industry Promised Inclusivity. We Still Have Work to Do.
A big frustration in current social justice movement has been seeing how quickly people move on once a topic was no longer trending—as if posting a black square and hashtagging a run with #IRunWithMaud had solved racism. Statistics show that support for the Black Lives Matter movement among white Americans...
-
January 28, 2022
Germany’s Messingschlager acquires Cycle Force Group
AMES, Iowa /ENDURANCE SPORTSWIRE/ - Cycle Force Group, LLC has been acquired by German Bicycle Parts & Accessories (“P&A”) Distributor, Messingschlager GmbH. The sale closed on December 31, 2021. Nyle Nims, the founder of Cycle Force, said, “During a year of consolidation, we felt the need to find a partner...
-
January 28, 2022
Here’s How Much Olympic Athletes Can Earn for Winning Medals, Sponsorship and More
More than half of U.S. Olympic hopefuls, or 59%, reported making less than $25,000 during the year of their respective Olympics, according to a COVID-19 impact survey distributed to 4,400 athletes by the United States Olympic & Paralympic Committee (USOPC). A total of 643 Olympic athletes and 94 Paralympic athletes...
-
January 28, 2022
Canyon Bicycle Appoints CEO
Canyon Bicycle appointed former Nike executive Nicolas De Ros Wallace as its new CEO. De Ros Wallace is a veteran of international management, e-commerce and sales development for sports and fashion brands. SGB Media
-
January 28, 2022
13 Tips to Improve Your Event Social Media Marketing
Using social media is an excellent way to spread news about your upcoming events. While you can use tools like Facebook ads, organic event promotion can also be an effective method for boosting ticket sales, building brand awareness and getting people excited about what’s to come. Here are some valuable...
-
January 28, 2022
SPAERO Triathlon Partners With Legendary Athletes Craig Alexander OAM and Andy Potts
San Diego/ENDURANCE SPORTSWIRE/ - SPAERO Triathlon, a California-crafted technical triathlon brand, has announced partnerships with two icons of the sport, Craig Alexander and Andy Potts. From input in product design to leadership roles with the SPAERO ambassador and Elite Teams, their involvement with the newly-formed triathlon apparel brand will be...
-
January 28, 2022
Ascension Seton introduces Austin’s first European-style charity ride, Tous à Vélo, benefiting Dell Children’s Medical Center
Austin, Texas /ENDURANCE SPORTSWIRE/ - In collaboration with Circuit of the Americas and SCOTT Sports, Ascension Seton is producing a one-day European-style cycling event that will take place on April 3, 2022. The French way of saying “all on your bike,” Tous à Vélo is a non-competitive ride at the...
-
January 27, 2022
Emerald Releases First B2B Events Research Report
Emerald Holding released its first annual research report reflecting the changing expectations influencing and shaping the future of the business-to-business (B2B) events industry. Developed by the company’s content strategy and marketing agency Content4Demand, G3 Communications, “B2B Event Industry Outlook Report 2022, Charting Success Amid Evolving Expectations” surveyed more than 1,000...
-
January 27, 2022
Specialized to add consumer-direct sales on Feb. 1
Specialized Bicycle Components will begin direct online sales of bikes to U.S. consumers next week, adding a “Rider Direct” option for the purchase of non-electric bikes from its website. Bicycle Retailer
-
January 27, 2022
As events return, amateur athletes exercise their pent-up demand for travel
Destination athletic events are reporting big spikes in interest and selling out quickly. And there are reasons travel and competing in person in athletic events are among the things people particularly missed during the pandemic. Boston Globe (paywall)
