August 13, 2024

Paris Olympics Average 30.7M Viewers on NBCU, Biggest Since 1994

According to the final ratings tally for the 2024 Summer Olympics, the NBCU platforms averaged 30.7 million viewers per day, a composite figure that includes the live coverage in the afternoons (2-5 p.m. ET) and the traditional primetime windows. That combined delivery marked an 82% improvement compared to the long-delayed Tokyo...

August 13, 2024

BRANWYN Ranks 109th Among Inc. 5000’s Fastest-Growing Brands

Bend, OR – August 13, 2024 /ENDURANCE SPORTSWIRE/ - BRANWYN, the women’s seamless Merino Performance Innerwear brand, is thrilled to announce its inclusion in the 2024 Inc. 5000 list. This annual list celebrates the fastest-growing private companies in America, highlighting the success of independent, entrepreneurial enterprises in the nation's most...

August 13, 2024

Infographic – Tour de France Femmes avec Zwift 2024

Now underway, the third edition of the Tour de France Femmes avec Zwift runs from August 12-18, 2024, and event organiser A.S.O., has released an infographic showcasing the elite women’s race. This year’s Tour de France Femmes avec Zwift will be more accessible, with enhanced TV coverage and more than 22 hours...

August 13, 2024

Google Fitbit, Peloton announce fitness content partnership

Google's (GOOGL.O), opens new tab Fitbit has partnered with Peloton Interactive (PTON.O), opens new tab to give its premium users access to the exercise equipment maker's fitness content, starting early September, the companies said on Tuesday. As part of the deal, Fitbit premium members based in the U.S., UK, Canada and Australia would...

August 13, 2024

Federer’s On Brand Continues Surge, Challenging Sportswear Giants

On, the upstart sportswear company backed by Roger Federer, posted another strong quarter of sales, further solidifying its place as a threat to legacy brands. The Swiss brand founded in 2010 announced Q2 sales of $657 million on Tuesday, a 27.8% increase over last year, and saw a slight gross profit margin uptick to...

August 13, 2024

Record-Breaking Year For World’s Largest Fun Run City2Surf

SYDNEY, Australia / TAMPA, Fla./ENDURANCE SPORTSWIRE/ – Australia’s City2Surf celebrated a record turnout for its 54th year with almost 80,000 participants crossing the finish line of the world’s largest fun run on Sunday 11 August. The streets of Sydney, Australia, came alive with energy as a sea of runners, walkers,...

August 13, 2024

Chefs, celebs & cyclists convene for the inaugural Gran Fondo Hincapie Bentonville

Bentonville, Ark., (August 13, 2024) /ENDURANCE SPORTSWIRE/ – Gran Fondo Hincapie has been creating cycling experiences for over 12 years and this year, launched its latest event taking place in Bentonville, Ark., Sept. 6 - 8. The multi-day cycling celebration will offer scenic rides, live music, and a family festival...

August 13, 2024

Ombraz Armless Sunglasses Earns Spot on 2024 Inc. 5000 for Stellar Growth and Innovation

Bellevue, WA – August 13, 2024 /ENDURANCE SPORTSWIRE/ – This week, Inc. revealed that the armless sunglasses vanguard Ombraz has been named to its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the companies driving the economy's...

August 13, 2024

Vermont Outdoor Business Alliance to showcase premier local brands at The Boston Outdoor Expo 2025

Boston, MA – August 13, 2024 /ENDURANCE SPORTSWIRE/ – The Boston Outdoor Expo confirms that Vermont Outdoor Business Alliance (VOBA) will join the line-up of exhibitors at the upcoming event, returning March 1-2, 2025 in the Boston Convention & Exhibition Center. VOBA will proudly represent an exceptional lineup of Vermont-based...

August 13, 2024

supertri and MyWhoosh Announce Ground-Breaking Partnership

/ENDURANCE SPORTSWIRE/ – supertri can today announce free-to-use virtual cycling platform MyWhoosh as an Official Partner for the next 4 years, with two of sport’s most innovative brands in the industry joining on a mission to grow triathlon. MyWhoosh becomes the Presenting Partner of supertri E and will help develop...