August 14, 2024

Podium Racing Announces Official Partnership with Nix Biosensors for Personalized Hydration Strategies

Old Saybrook, Connecticut/ENDURANCE SPORTSWIRE/ – Podium Racing, a leading triathlon coaching and racing organization, and the first team in supertri’s new franchise ownership model, is thrilled to announce its partnership with Nix, the leading provider of cutting-edge hydration monitoring technology. Podium athletes will integrate Nix’s professional group biosensing platform, Nix Pro,...

August 14, 2024

Boulderthon Announces PUMA as Presenting Sponsor

BOULDER, Colo. /ENDURANCE SPORTSWIRE/ – Boulderthon has announced global sports company PUMA as the new multi-year presenting sponsor ahead of its 2024 event, taking place Sunday, Sept. 29. The announcement comes on the heels of PUMA’s launch of the Deviate NITRO™ 3 running shoe, which will be carried in the...

August 14, 2024

SCOTT Appoints Marketing Veteran Matt Heitmann To Lead Brand’s Growth In America

Salt Lake City, Utah August 13th, 2024 /ENDURANCE SPORTSWIRE/ – SCOTT USA, the American subsidiary of SCOTT, today announced the appointment of Matt Heitmann as its new Chief Marketing Officer. The move comes as SCOTT's management continues to invest heavily in the brand's future growth and expansion in the American...

August 14, 2024

Road Runners Club of America Announces 2025 National Championship Event Series

Arlington, VA /ENDURANCE SPORTSWIRE/ – The RRCA Championship Event Series is one of the oldest distance running traditions in the US, dating back to 1958 when the RRCA awarded its first championship designation. The goal of the RRCA Championship Event Series is to shine a spotlight on well-run, community-based events,...

August 14, 2024

Indiana University Indianapolis signs on as presenting sponsor of the Apex Benefits Monumental Kids Movement

INDIANAPOLIS, IN /ENDURANCE SPORTSWIRE/ – Through a shared commitment to Indianapolis and public education, Beyond Monumental is excited to announce that IU Indianapolis joins on as presenting sponsor of the Apex Benefits Monumental Kids Movement and the program’s culminating event, the Apex Benefits Monumental Kids 5K. “Everything we do as...

August 14, 2024

Ascension Columbia St. Mary’s Hospital – Milwaukee Campus Partners with Milwaukee Lakefront Marathon to Promote Community Health and Wellness

Milwaukee, WI - [August 14, 2024] /ENDURANCE SPORTSWIRE/ - The Milwaukee Lakefront Marathon is proud to announce a new partnership with Ascension Columbia St. Mary's Hospital - Milwaukee Campus, the official healthcare partner for the 2024 marathon weekend, taking place October 5th and 6th. This collaboration brings together the community’s...

August 13, 2024

Paris Olympics Average 30.7M Viewers on NBCU, Biggest Since 1994

According to the final ratings tally for the 2024 Summer Olympics, the NBCU platforms averaged 30.7 million viewers per day, a composite figure that includes the live coverage in the afternoons (2-5 p.m. ET) and the traditional primetime windows. That combined delivery marked an 82% improvement compared to the long-delayed Tokyo...

August 13, 2024

BRANWYN Ranks 109th Among Inc. 5000’s Fastest-Growing Brands

Bend, OR – August 13, 2024 /ENDURANCE SPORTSWIRE/ - BRANWYN, the women’s seamless Merino Performance Innerwear brand, is thrilled to announce its inclusion in the 2024 Inc. 5000 list. This annual list celebrates the fastest-growing private companies in America, highlighting the success of independent, entrepreneurial enterprises in the nation's most...

August 13, 2024

Infographic – Tour de France Femmes avec Zwift 2024

Now underway, the third edition of the Tour de France Femmes avec Zwift runs from August 12-18, 2024, and event organiser A.S.O., has released an infographic showcasing the elite women’s race. This year’s Tour de France Femmes avec Zwift will be more accessible, with enhanced TV coverage and more than 22 hours...

August 13, 2024

Google Fitbit, Peloton announce fitness content partnership

Google's (GOOGL.O), opens new tab Fitbit has partnered with Peloton Interactive (PTON.O), opens new tab to give its premium users access to the exercise equipment maker's fitness content, starting early September, the companies said on Tuesday. As part of the deal, Fitbit premium members based in the U.S., UK, Canada and Australia would...