April 6, 2022

New study says high cushioned shoes improve exercise performance

Results indicate that a high cushioned shoe may not only improve your recovery but also benefit your performance in the absence of muscle damage. Canadian Running Magazine

April 6, 2022

IFit Withdraws IPO Following Postponement In October

NordicTrack brand owner iFit Health & Fitness Inc. is scrapping its plans for an already postponed initial public offering, according to a filing with the Securities and Exchange Commission on Wednesday.  MarketWatch

April 6, 2022

Teens Rank Nike and Lululemon Among Their Top Brands

The majority of the 7,100 teens across 44 states who responded to Piper Sandler’s 43rd semi-annual spending survey this spring voted for Nike as their top footwear and apparel brand. In apparel, Nike garnered 30% of the vote, followed by American Eagle at 7%, and Lululemon at 5%. Nike’s share...

April 6, 2022

Be Good and Be GU’d at Sea Otter and Beyond

BERKELY, Calif. /ENDURANCE SPORTSWIRE/ – GU Energy Labs is thrilled to be working with the Be Good™  Foundation at the Sea Otter Classic and future events, including Rebecca’s Private Idaho, during the 2022 riding season. Longtime GU Team ROCTANE Athlete and partner, Rebecca Rusch founded the Be Good Foundation to enrich...

April 6, 2022

Wahoo and The IRONMAN Group Announce Multi-Year Partnership to Shape The Future of Endurance Sports and Connected Technology Globally

ATLANTA, Ga. / TAMPA, Fla. (April 6, 2022)/ENDURANCE SPORTSWIRE/ – Wahoo, a leading fitness technology company, and The IRONMAN Group, the largest operator of mass participation sports in the world, announced today a multi-year enterprise-wide partnership that brings two of the biggest innovators in endurance sports together. The deal makes Wahoo...

April 6, 2022

Anderson’s Maple Syrup Joins Grandma’s Marathon as Major Sponsor

(DULUTH, MINN.) /ENDURANCE SPORTSWIRE/ – Grandma’s Marathon – Duluth, Inc. today is announcing a sponsorship agreement with Anderson’s Maple Syrup that makes the Wisconsin-based company the event’s official racecourse energy supplier. PURE FUEL, a single-serving packet of maple syrup, will now be available to runners during both Grandma’s Marathon and...

April 6, 2022

The Vermont Gran Fondo joins the Gran Fondo National Series

(Gettysburg, PA – April 6, 2022) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series (GFNS) is proud to announce the Vermont Gran Fondo as a series partner-event, which creates the opportunity for riders at Vermont Gran Fondo to earn Series points and qualify for the USA Cycling Gran Fondo National Championships....

April 6, 2022

World’s highest bike race: GFNY Peru in the Andes this Sunday

New York City (April 6, 2022) /ENDURANCE SPORTSWIRE/ - As race season commences, GFNY Endurance Sports Series continues with the second GFNY Peru this Sunday, April 10. The host village of Cusco is an old Incan city located in the Peruvian Andes. The course crosses archaeological Incan ruins and landscapes,...

April 6, 2022

iFIT Announces “Summit Push” 12-Hour Endurance Hiking Event to Celebrate National Trails Day at Snowbasin Resort in Utah

(LOGAN, Utah, April 6, 2022) /ENDURANCE SPORTSWIRE/ – iFIT, a global leader in connected fitness software, content, and equipment, today announced the iFIT Summit Push, a community-building endurance hiking experience for athletes of all levels to celebrate National Trails Day on Saturday, June 4. The iFIT Summit Push is a...

April 6, 2022

The RunnerBox and RiderBox Help Athletes Spring into Action with their Latest Edition

/ENDURANCE SPORTSWIRE/ - The RunnerBox and RiderBox have released the newest of their subscription series, the Spring Edition. Shipping throughout April and May, the Spring Edition features gear and nutrition thoughtfully curated to help athletes make their spring training and racing as successful as possible. From race fuel to muscle...