April 12, 2022

Liv Debuts Latest “Liv Committed” Global Brand Campaign, “All In”

NEWBURY PARK, Calif. /ENDURANCE SPORTSWIRE/ - Liv, the brand dedicated to getting more women on bikes, today introduced the third installment of its global brand campaign “Liv Committed,” introducing “All In.” Featuring Liv Racing athletes, global ambassadors, and women cyclists, the new campaign explores the many expressions of commitment, and...

April 12, 2022

Olympic Triathlon Medalist Kevin McDowell Dives in with FINIS

Livermore, CA /ENDURANCE SPORTSWIRE/ - Global aquatic brand FINIS, Inc. is proud to announce the signing of professional triathlete Kevin McDowell, a 2020 Tokyo Olympic medalist, and USA Triathlon’s 2021 Elite Men’s Olympic/World Triathlon Triathlete of the Year. McDowell made his Olympic debut in Tokyo, recording the fastest split of...

April 12, 2022

Bend Racing Joins Forces with Patagonia Raid

ENDURANCE SPORTSWIRE/ – Patagonia Raid and Bend Racing have joined forces to stage the 2023 return of the Adventure Racing World Series event in Argentina.  Scheduled for Feb 20-28th, 2023, the course will explore the dramatic Patagonian landscapes that have made the region a legendary stop for outdoor adventurers from...

April 12, 2022

iFIT Nominated for 2022 Sports Emmy® Award For A Trek to Everest Interactive Treadmill Workout Series

LOGAN, UT /ENDURANCE SPORTSWIRE/ - iFIT, a global leader in connected fitness software, content and equipment, today announced it has been nominated for a Sports Emmy® by the National Academy of Television Arts & Science for iFIT: A Trek to Everest Base Camp, the first time programming originating from a...

April 11, 2022

USA Cycling Teams with HEADCHECK HEALTH to Prevent Mismanaged Concussions

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Cycling, the national governing body for bicycle racing in the United States, and HEADCHECK HEALTH, Inc. (‘HEADCHECK’), a leading tech-enabled provider of concussion protocol management, today announced a landmark agreement making HEADCHECK the Concussion Technology Partner of USA Cycling. As a result, USA...

April 11, 2022

There’s a virtual dating event for Boston Marathon runners and enthusiasts

Filteroff, a video speed dating app, is hosting an April 11 event for people attending the Boston Marathon as runners, friends, family, or fans. Really, it’s for anyone who’ll be in town next weekend and cares about the race. West Observer

April 11, 2022

Brooks Appoints Chief Running Advisor

Brooks has named the two-time US Olympian Des Linden its chief running advisor. Linden will help the running brand conceive and create new products and technology. SGB Media

April 11, 2022

Police recover prototype CeramicSpeed bikes stolen from headquarters

Police have recovered all three prototype bikes that were stolen from headquarters of Driven, the drivetrain start-up connected with component brand CeramicSpeed, Bicycle Retailer and Industry News (BRAIN) has reported. The two prototype bikes are valued at $40,000 and $30,000 each while the third bike is valued at $12,000. Bikebiz

April 11, 2022

Powering Progress Indoors and Out: Wattbike to offer New Customers a Sigma Sports Voucher Plus Free Delivery on the Next Generation Wattbike Atom

ENDURANCE SPORTSWIRE/ – The mission at Wattbike has been the same for over 20 years, to create the ultimate indoor training bike. The Next Generation Atom is no different with a combination of industry leading accuracy, data measurement and design. Add in real ride feel, instant gear changes and the...

April 11, 2022

Jan Frodeno joins Australian micronutrition start up

/ENDURANCE SPORTSWIRE/ - Australian sports micronutrition brand, PILLAR Performance has landed one of endurance sports biggest names, with Jan Frodeno signing on as the brand’s Global Ambassador. Widely considered the greatest triathlete of all time, Frodeno has an unrivalled resume over Olympic, 70.3 and full IRONMAN© distance in a career...