News Topics
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April 6, 2022
Record-Setting ALS Athlete Launches the 50for50 Challenge to Celebrate Completing 50 Marathons in 50 States
RALEIGH, N.C. /ENDURANCE SPORTSWIRE/ - As Andrea Lytle Peet draws closer to becoming the first person with ALS to complete 50 marathons and 50 states, the Team Drea Foundation is launching a unique customizable wellness challenge to raise funds for ALS research. The 50for50 Challenge, which begins on April 8,...
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April 5, 2022
Flexia Raises $4 Million In Funding Round
Flexia, the at-home Pilates start-up, announced a $4 million seed round led by ADvantage, an early-stage VC fund investing in tech companies involved in sports, fitness, health, and gaming. Other strategic investors in the round include Phoenix Capital Ventures, Techstars, and Calm Ventures. SGB Media
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April 5, 2022
Lululemon Taps Adidas, Nike Veterans for Key Footwear Roles as Brand’s New Shoe Biz Threatens Industry Giants
Lululemon announced the appointments of Simon Atkins to the role of SVP of footwear and Phil Dickinson to the role of SVP and global creative director. Atkins joins Lululemon after a 25-year stint at Adidas, where he most recently served as SVP and GM of global basketball and U.S. sports....
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April 5, 2022
Professional Triathletes Organisation Announce Partnership with Challenged Athletes Foundation at Los Angeles PTO Pro Am
4th April 2022, LONDON /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) today announced its partnership with the Challenged Athletes Foundation (CAF) at this year’s Herbalife24 Triathlon Los Angeles event on Sunday, May 15, 2022. The new PTO Pro Am Series features Challenged Athletes competing alongside PTO Professionals and celebrities...
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April 5, 2022
RaceRaves Crowns Flying Pig Paycor Half America’s Favorite Half Marathon
Los Angeles, CA (April 5, 2022)/ENDURANCE SPORTSWIRE/ – Squeal loud and proud Cincinnati, because your Flying Pig Paycor Half Marathon has captured the title of America’s Favorite Half Marathon for 2022 after bringing home the bacon in the fifth annual RaceRaves March Lunacy tournament. To give avid runners a tournament of...
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April 5, 2022
U.S. Olympian Aliphine Tuliamuk Returns to Pittsburgh for the UPMC Health Plan Pittsburgh Half Marathon, Her First Race Since Tokyo Olympics
PITTSBURGH, PA (April 5, 2022)/ENDURANCE SPORTSWIRE/ – U.S. Olympian Aliphine Tuliamuk will return to Pittsburgh to run her first race since the Tokyo Olympics at this year’s UPMC Health Plan Pittsburgh Half Marathon, scheduled for Sunday, May 1. Pittsburgh has consistently been a stepping stone on Tuliamuk’s running career journey....
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April 5, 2022
The Running Event Introduces New Peer Mentorship Program for Run Specialty Professionals
PORTLAND, Maine (April 5, 2022)/ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run specialty conference and trade show, today launched the TRE Peer Mentorship Program. The initiative will facilitate meaningful relationships between run specialty retailers while supporting peer learning and professional growth. “Knowledge sharing and mentorship is so important...
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April 5, 2022
Nike retains title as world’s most valuable apparel brand while luxury brands boom after COVID-19
Changing consumer and industry pressures are changing the appearance of the apparel industry as sports and luxury clothing brands surge, and cheap fast-fashion brands contract, according to a new report from leading global brand consultancy, Brand Finance. The new report finds that amongst the top 50 apparel industry brands, the...
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April 5, 2022
How This Simple Breathing Exercise May Improve Your Endurance
When you’re working out, you may be neglecting one group of muscles that can be key to your performance: those that help you breathe. New research presented at the American Physiological Society annual meeting at Experimental Biology 2022 finds the benefits of certain muscles that control our breathing may extend...
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April 5, 2022
Velous Footwear Launches Its First Line of Sandals Designed to Optimize Athlete Recovery
PORTLAND, Ore., April 5, 2022 /ENDURANCE SPORTSWIRE/ – Velous Footwear, founded by three footwear industry veterans from the athletic and outdoor industries, has launched its first line of sandals designed to promote and optimize active recovery for athletes of all levels. Created to help feet, ankles, knees and legs recover...
