April 12, 2022

Lululemon Rolls Out Resale Program to All US Stores

Lululemon is expanding its resale program across the U.S. The expansion comes after Lululemon launched a successful resale and trade-in pilot program across 80 stores in California and Texas last spring. Footwear News

April 12, 2022

Is Zwift’s Anti-Doping Policy enough to eradicate cheating culture?

A group from Teesside University in Middlesbrough, UK, has published a review in which it claims Zwift fails to meet the purpose of its anti-doping policy. The review, published in the International Journal of Esports, states that due to significant limitations to the policy and a lackadaisical anti-cheating culture, Zwift...

April 12, 2022

Inca capital in the Andes hosted GFNY Peru, world’s highest bike race

New York City, April 12, 2022/ENDURANCE SPORTSWIRE/ – The capital city of the Incas was once again the host for GFNY Peru. The racecourse covered 128.6km with 1729m of climbing, reaching up to a staggering 3780m above sea level, which makes the race world’s highest mass participation road cycling race....

April 12, 2022

BOA Nutrition Teams with Georgia Sports Medicine Director Ron Courson and Bulldogs’ All-SEC Tackle Devonte Wyatt

RALEIGH, N.C. (April 12, 2022) /ENDURANCE SPORTSWIRE/ – BOA Nutrition, continues to ride a wave of momentum by adding Ron Courson, Director of Sports Medicine at the University of Georgia, to the company’s medical advisory board. Courson teamed up with BOA earlier this year following a pilot program with the Georgia football...

April 12, 2022

Challenged Athletes Foundation Announces Largest Grant Distribution Totaling $6.2 Million in Support for 3,256 Individuals Across 83 Different Sports

SAN DIEGO, CA – April 12, 2022/ENDURANCE SPORTSWIRE/ – Dedicated to providing life-changing access to sports and physical activity, the Challenged Athletes Foundation (CAF) is thrilled to announce its largest grant distribution ever. This year, 3,256 grants were distributed valued at $6.2 million to athletes ranging from first-time applicants to...

April 12, 2022

Hammer Nutrition Increases Support of Whitefish Marathon as Presenting Sponsor

WHITEFISH, Mont. (April 12, 2022)/ENDURANCE SPORTSWIRE/ – The Whitefish Marathon is pleased to announce it has secured a multiyear partnership with Hammer Nutrition. A longtime partner since the inaugural event in 2008, Hammer Nutrition has increased its support for the race as its new presenting sponsor. Starting with its 15th...

April 12, 2022

Liv Debuts Latest “Liv Committed” Global Brand Campaign, “All In”

NEWBURY PARK, Calif. /ENDURANCE SPORTSWIRE/ - Liv, the brand dedicated to getting more women on bikes, today introduced the third installment of its global brand campaign “Liv Committed,” introducing “All In.” Featuring Liv Racing athletes, global ambassadors, and women cyclists, the new campaign explores the many expressions of commitment, and...

April 12, 2022

Olympic Triathlon Medalist Kevin McDowell Dives in with FINIS

Livermore, CA /ENDURANCE SPORTSWIRE/ - Global aquatic brand FINIS, Inc. is proud to announce the signing of professional triathlete Kevin McDowell, a 2020 Tokyo Olympic medalist, and USA Triathlon’s 2021 Elite Men’s Olympic/World Triathlon Triathlete of the Year. McDowell made his Olympic debut in Tokyo, recording the fastest split of...

April 12, 2022

Bend Racing Joins Forces with Patagonia Raid

ENDURANCE SPORTSWIRE/ – Patagonia Raid and Bend Racing have joined forces to stage the 2023 return of the Adventure Racing World Series event in Argentina.  Scheduled for Feb 20-28th, 2023, the course will explore the dramatic Patagonian landscapes that have made the region a legendary stop for outdoor adventurers from...

April 12, 2022

iFIT Nominated for 2022 Sports Emmy® Award For A Trek to Everest Interactive Treadmill Workout Series

LOGAN, UT /ENDURANCE SPORTSWIRE/ - iFIT, a global leader in connected fitness software, content and equipment, today announced it has been nominated for a Sports Emmy® by the National Academy of Television Arts & Science for iFIT: A Trek to Everest Base Camp, the first time programming originating from a...