April 19, 2022

Have You Noticed the Changes in Cycling Clothing?

You and I are “experts” in cycling apparel in that we have invested Gladwell’s hours riding in shorts, bibs and jerseys, and it feels like we’ve spent Gladwell’s money buying it all. But... since money and user hours are my only investments my comments are as consumer/spectator of the cycling...

April 19, 2022

Who Wore What? These Were the Top Shoes at the 2022 Boston Marathon

In the context of super shoes, though, it may as well have been a head-to-head battle between Adidas and Nike–two Goliaths in the space. And though Nike had more racers finish in the top 15 wearing its shoes, the eventual 2022 Boston Marathon champion was wearing a pair of Adidas...

April 19, 2022

What Americans Keep Getting Wrong About Exercise

In 2009, New York Times writer Gretchen Reynolds discovered something big: Readers loved to click on stories about tiny increments of exercise. That June, Reynolds wrote her first story about single-digit high-intensity interval training, or HIIT. The piece, titled “Can You Get Fit in Six Minutes a Week?,” described a study...

April 19, 2022

ROKA and IRONMAN Extend Longstanding Relationship for Swimwear; Expands Relationship to also include Technical Eyewear and Performance Eyewear Category to Partnership

TAMPA, Fla. / AUSTIN, Texas (April 19, 2022)/ENDURANCE SPORTSWIRE/ – IRONMAN and ROKA, the Austin-based multisport performance brand, announced today, they have extended and expanded their global partnership of ROKA as the Official Swimwear Partner of Global IRONMAN® Triathlon series, and in addition, expanded the relationship to also include Official...

April 19, 2022

Pikes Peak APEX Announces Partnership with Aravaipa Running

Colorado Springs, CO, April 19, 2022/ENDURANCE SPORTSWIRE/ – Sports Strategies announces a partnership between Pikes Peak APEX and Aravaipa Running that will expand the 4-day event to include running in 2022. Aravaipa Running will join with The APEX to invite runners to choose from three distance options – all starting and...

April 19, 2022

Trifecta Named Official Meal Delivery Service of Spartan U.S.

BOSTON, MASS. (April 19, 2022) /ENDURANCE SPORTSWIRE/ – Spartan, the world's leading endurance sports and extreme wellness brand, today announced a three-year partnership with Trifecta to be the Official Meal Delivery Service of Spartan U.S. through the 2024 race season. To celebrate the newly minted partnership, Trifecta and Spartan are...

April 19, 2022

Team BikeExchange-Jayco, Trek-Segafredo and Human Powered Health Headline Initial Teams Slated for September’s Maryland Cycling Classic

BALTIMORE, Maryland /ENDURANCE SPORTSWIRE/ The Maryland Cycling Classic, supported by UnitedHealthcare, America’s top-ranked professional road cycling race and highest-ranked UCI event, announced the first nine teams to compete at the inaugural event, scheduled for September 4, 2022. WorldTour teams Trek-Segafredo and Australia’s Team BikeExchange-Jayco will be joined by America’s top...

April 19, 2022

A New Earth Project Creates Coalition to Stop Plastic Pollution

LAGUNA BEACH, Calif. – April 19, 2022  /ENDURANCE SPORTSWIRE/ Today, A New Earth Project, a coalition of outdoor enthusiasts, industry-leading brands, and innovative packaging suppliers, announced the launch of its global effort to create, scale, and advocate for sustainable packaging solutions to help eliminate plastic pollution from the world’s oceans,...

April 19, 2022

West Slope Unveils New Line of Innovative Packs Designed for Outdoor Adventure

STEAMBOAT SPRINGS, Colo. (April 19, 2022)  /ENDURANCE SPORTSWIRE/ West Slope, the company dedicated to reimagining how to make spending time outdoors better, today introduced a new line of packs that gives outdoor adventure enthusiasts unrivaled access to all their essentials. From new slim designs to the first conversion product, West...

April 18, 2022

Bradley Wiggins reveals he was sexually groomed by cycling coach at age of 13

Bradley Wiggins has revealed he was sexually groomed by a coach when he was just 13 years old. The 2012 Tour de France winner and three-time Olympic champion said he did not feel he could speak up at the time due to a difficult relationship with his stepfather. Independent.ie