February 13, 2025

HumanGO Launches Integration with Zwift

Boulder, Colorado (February 12, 2025) /ENDURANCE SPORTSWIRE/  – HumanGO, the leader in AI-powered fitness and endurance training solutions, is thrilled to announce its seamless integration with Zwift, the premier virtual cycling and running platform. This partnership revolutionizes how cyclists and runners train by allowing HumanGO’s personalized workouts to sync directly...

February 13, 2025

KINeSYS Launches Pro Sport SPF 30 Lip Balm with Shea Butter: High-Performance Mineral-Active Sun Protection for Athletes

Vancouver, Canada /ENDURANCE SPORTSWIRE/ - KINeSYS, a leader in performance-formulated sun protection, is proud to introduce the Pro Sport SPF 30 Lip Balm with Shea Butter, the first product in its new Pro Sport range. Designed for high-level athletes, this innovative formula delivers what active individuals need to stay protected...

February 13, 2025

GFNY opens 2025 in Bali this Sunday

New York City, February 13, 2025 /ENDURANCE SPORTSWIRE/ - This Sunday, GFNY Bali, one of the world’s most beautiful and iconic destinations, will offer participants two options: a competitive long course of 137.7km with 2226m of climbing and a non-competitive medium course of 87 km. With its stunning landscapes, challenging...

February 12, 2025

On IRONMAN and Prohibited Running Shoes

Super shoes are back in the news a bit, as careful eyes have noticed that IRONMAN has recently updated its list of Prohibited Running Shoes. The list, updated about a week ago, is the first time it’s been revised in almost two years. Without burying the lede, here are the specific...

February 12, 2025

MyFitnessPal Acquires Intent, Adds Personalized Meal Planning

MyFitnessPal has acquired Intent, a personalized meal-planning app, that will enable the nutrition and food tracking app to offer personalized meal planning to its members. MyFitnessPal users can expect personalized meal plans spanning several nutrition goals, streamlined meal logging, automated grocery lists and ingredient ordering. It will be available this spring via Premium+, MyFitnessPal’s...

February 12, 2025

Will Race Refunds and Transfers Become the New Norm in Triathlon?

When COVID-19 forced race directors to cancel races, it spotlighted the flexibility – or inflexibility – of every race’s published refund, transfer, and deferral policy. The cancellations were unprecedented and challenging to navigate – were race directors expected to refund 100% of registration fees? Do they defer the athletes’ registration...

February 12, 2025

EXEC: Shimano Inc. Sees 2024 Sales Decline on Soft Bike and Fishing Demand

Shimano reported that demand for bikes and fishing tackle continued to be weak in 2024, resulting in net sales decreasing 4.9 percent year-over-year. While the strong interest in bikes continued as a long-term trend, Shimano said retail sales of completed bicycles were weak, and market inventories remained high. SGB

February 12, 2025

TRAILCAT THE RACE: The Great Ultra-Endurance Event Returns in March

February 12, 2025 /ENDURANCE SPORTSWIRE/ - From March 12 to 16, 2025, TRAILCAT THE RACE returns for its fourth edition. This iconic 200-mile race has established itself as a benchmark in Europe for ultradistance events. Growing Global Recognition With its growing reputation, TRAILCAT THE RACE has strengthened its international reach...

February 12, 2025

Spartan DEKA Storms into Ocala, Florida For an Epic Weekend of Fitness and Endurance

OCALA, FL (February 12, 2025) ENDURANCE SPORTSWIRE/ -  Brace yourself, Florida! Spartan is bringing the DEKA FIT hybrid fitness event back for another heart-pounding weekend of strength, endurance, and grit. Taking place on February 15-16 at the World Equestrian Center, Ocala, Florida. This event is designed for those ready to...

February 12, 2025

Zuma Beach Triathlon and Challenged Athletes Foundation announce Wildfire Recovery Program

Malibu, Calif. (February 12, 2025) /ENDURANCE SPORTSWIRE/ – The Zuma Foundation is thrilled to announce that the highly anticipated Zuma Beach Triathlon taking place on September 13-14, 2025 is launching the first ever athletic based wildfire recovery program, consisting of complimentary entries and training programs for those who lost homes...