July 1, 2022

Platform Media launch Stelvio magazine and digital platform

A new print and digital offering for the road cycling market has launched under the Stelvio banner, as fronted by cycling journalist and author, Jeremy Whittle. The first issue landed earlier this month, delivering 132-pages with an emphasis on the 2022 Tour de France that just kicked off. Published by...

July 1, 2022

Too much inventory and debt forcing owners of Saris Cycling Group to sell the company

Saris Cycling Group has filed an alternative to bankruptcy that consolidates its debt, keeps its 132 employees in place but which will likely lead to the sale of the company in the next two months, according to Michael S. Polsky, a Milwaukee lawyer, who is acting as the court-appointed receiver...

July 1, 2022

Passport of Kaitlin Armstrong’s Sister Found at Costa Rica Lodge After Fugitive Yoga Teacher’s Arrest: Witness

U.S. Marshals previously said that Kailtin Armstrong used someone else's passport in order to enter Costa Rica, where she was arrested after multiple weeks on the run. Armstrong is suspected of killing professional cyclist Moriah Wilson. Inside Edition

July 1, 2022

EVENT INSIGHTS: Event Sponsorship and Why It Should Matter to You

Sponsorship is one of the most effective marketing strategies you can use to promote your next event. Securing a sponsor can help you increase awareness of your brand, reach new markets, and build customer loyalty. But sponsorships don’t always come easy. You have to prove your company’s value to your...

July 1, 2022

Endless Mountains Adventure Race Debuts in Adventure Racing World Series

/ENDURANCE SPORTSWIRE/ – The first Endless Mountains Adventure Race joined the Adventure Racing World Series this June as a demonstration race for 2022, attracting a strong entry of 32 teams. Most of the competitors were very experienced US racers, drawn by the reputation and organising talents of Brent Freedland and Abby...

July 1, 2022

Renowned Cycling Coach Hunter Allen Launches Project FUERZA; Offers NFTs that Combine Pro’s Power, Other Data with Contemporary Art

Bedford, Virginia (July 1, 2022)/ENDURANCE SPORTSWIRE/ – Long considered a guru in cycling circles, specifically for his pioneering work in training with power, Hunter Allen is now launching Project FUERZA: The new NFT collection takes biometric data graphs from athletes at specific races, along with other inspirational materials, and employs world-renowned artists...

July 1, 2022

Priority Bicycles Announces Cruise the Coast Summer Tour

New York, NY /ENDURANCE SPORTSWIRE/ - Priority Bicycles, leaders in low maintenance bicycles, announces the Cruise the Coast summer tour designed to allow residents and vacationers to experience its market-leading, Gates belt-driven coastal beach cruiser first-hand in its natural habitat. In partnership with Gates Carbon Drive, the Cruise the Coast...

July 1, 2022

Gran Fondo Asheville Keeps National Championship Cycling in North Carolina for Second Year

(Gettysburg, PA – July 1, 2022) /ENDURANCE SPORTSWIRE/ - On Sunday, July 17, 2022, the Gran Fondo National Series will hold the annual Gran Fondo Asheville, p/b Applewood Manor cycling event, which includes the official USA Cycling Gran Fondo National Championship competition. The event reached its sold-out capacity of 1,000...

June 30, 2022

CLIF Bar Enters the Pet Market with CLIF PET

CLIF Bar & Company this week released its newest product, CLIF PET dog treats, the brand’s first line of snacks not made for humans. The three flavors of CLIF PET Plant Based Jerky dog treats can be found in Petco locations nationally, and on CLIF Bar’s website. Outside Business Journal

June 30, 2022

New Balance Has a Pair of Foam Clogs Dropping Soon

According to the brand, the New Balance Clog is constructed of an integrated EVA foam that’s water-resistant while the large holes on the upper and sides of the silhouette provide ventilation. New Balance branding appears on the heel counter along with a larger ‘N’ logo appearing on the midfoot. FN