News Topics
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July 27, 2022
Bike Club’s Build-Your-Own Avatar program opens up unlimited possibilities for cyclists & brands
/ENDURANCE SPORTSWIRE/ – Bike Club opens up unlimited participation with their new Build-Your-Own avatar program, letting cyclists create their own Rider and giving brands unprecedented marketing opportunities. Traditional NFT projects use randomized art, which was Bike Club’s original plan, using characters created by world-renowned cycling artist Rich Mitch. But that method...
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July 27, 2022
361° Announced as Presenting Sponsor of the Surf City Marathon
ORANGE COUNTY, Calif. – July 27, 2022/ENDURANCE SPORTSWIRE/ – 361°, an Irvine-based performance footwear brand, today announced a new partnership as the presenting sponsor of the Surf City Marathon. The 27th running of the Surf City Marathon and Half Marathon presented by 361° will take place in Huntington Beach on Sunday,...
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July 27, 2022
FS1 and FS2 To Air 2022 CLASH Endurance Watkins Glen Event
(Daytona Beach, FL) /ENDURANCE SPORTSWIRE/ - CLASH Endurance is excited to announce that FS1 and FS2 are set to air the inaugural CLASH Endurance Watkins Glen Triathlon that took place July 8-9, 2022. Professional and age group athletes that varied in age and ability took on the Watkins Glen International...
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July 26, 2022
Sidi Sports bought by Italmobiliare for € 66 million
Sidi Sports, makers of cycling shoes worn by multiple cycling champions across CX, road, MTB and track, have been acquired by one of Italy’s leading investment holding companies. Italmobiliare manages a diversified portfolio of investments with a Net Asset Value of more than 2 billion euro. The business reports that the...
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July 26, 2022
Adidas Slashes Outlook for Q2, Citing Slow Recovery in Greater China
The German sportswear brand on Tuesday said its recovery in Greater China has been slower than it expected since Q3 began, due to persisting Covid-19 restrictions. As such, Adidas said it expects revenues in Greater China to decline at a double-digit rate through 2022. Footwear News
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July 26, 2022
Skechers Credits Wholesale Growth for Record Q2 Sales
The Los Angeles-based footwear brand reported on Tuesday that it reached $1.87 billion in sales in Q2, a 12.4% increase from the same time last year. According to Skechers COO David Weinberg, the growth was the result of a 15.4% increase in domestic sales and a 10.0% increase in international...
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July 26, 2022
Exercise more than the recommended amounts for the longest life, study says
Researchers analyzed more than 116,000 adults in a study published Monday in the American Heart Association journal Circulation. Participants self-reported their leisure time activity in questionnaires several times over the course of 30 years, and researchers estimated the association between the time and intensity of exercise with rates of death....
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July 26, 2022
Shimano’s Sales Expand 15 Percent In First Half
Shimano Inc. reported net income increased 22.4 percent in the first half ended June 30 as sales grew 14.7 percent. Sales reached ¥303,686 million, up against ¥264,694 million. Operating income increased 15.7 percent to ¥80,909 million and ordinary income advanced 24.7 percent to ¥92,123 million. Net income increased 22.4 percent...
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July 26, 2022
Saucony® Appoints Kathryn Pratt as Chief Marketing Officer
WALTHAM, MA (July 26, 2022)/ENDURANCE SPORTSWIRE/ – Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running and lifestyle brand, has announced the appointment of Kathryn Pratt to the position of Chief Marketing Officer, effective immediately. In this role, Pratt will be responsible for providing strategic development...
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July 26, 2022
Athleisure Eyewear Article One Unveils 2022 Summer ACTIVE Collection Debuting Industry-Leading Frame Technology
FLINT, Mich. (July 26, 2022) /ENDURANCE SPORTSWIRE/ – Article One, the independent eyewear brand championing craftsmanship to design heirloom, athleisure frames, today announced the launch of its ACTIVE collection. The five-piece collection blends Article One’s signature technical innovation with luxury and vintage styling by introducing a material that allows for more color...
