July 27, 2022

BOA Nutrition Announces Official Brand Partnership With IRONMAN® Triathlon Series

RALEIGH, N.C. (July 27, 2022) /ENDURANCE SPORTSWIRE/ - Sports performance supplement company BOA Nutrition, inventor of the BOA Endure rapid sodium replenishment product, announced today that Endure has been selected as Official Endurance Salt of IRONMAN® in the North America region as well as the IRONMAN® World Championship and IRONMAN®...

July 27, 2022

BibRave Pumped to Launch Bike New York Ambassador Program

Portland, OR/ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, recently launched applications for the first-ever Bike New York ambassador program. “The Bike New York Roadies” will help spread excitement about the non-profit’s events and educational programming across the Tri-State area. Bike New York promotes and encourages bicycling and...

July 27, 2022

Bike Club’s Build-Your-Own Avatar program opens up unlimited possibilities for cyclists & brands

/ENDURANCE SPORTSWIRE/ – Bike Club opens up unlimited participation with their new Build-Your-Own avatar program, letting cyclists create their own Rider and giving brands unprecedented marketing opportunities. Traditional NFT projects use randomized art, which was Bike Club’s original plan, using characters created by world-renowned cycling artist Rich Mitch. But that method...

July 27, 2022

361° Announced as Presenting Sponsor of the Surf City Marathon

ORANGE COUNTY, Calif. – July 27, 2022/ENDURANCE SPORTSWIRE/ – 361°, an Irvine-based performance footwear brand, today announced a new partnership as the presenting sponsor of the Surf City Marathon. The 27th running of the Surf City Marathon and Half Marathon presented by 361° will take place in Huntington Beach on Sunday,...

July 27, 2022

FS1 and FS2 To Air 2022 CLASH Endurance Watkins Glen Event

(Daytona Beach, FL) /ENDURANCE SPORTSWIRE/ - CLASH Endurance is excited to announce that FS1 and FS2 are set to air the inaugural CLASH Endurance Watkins Glen Triathlon that took place July 8-9, 2022. Professional and age group athletes that varied in age and ability took on the Watkins Glen International...

July 26, 2022

Sidi Sports bought by Italmobiliare for € 66 million

Sidi Sports, makers of cycling shoes worn by multiple cycling champions across CX, road, MTB and track, have been acquired by one of Italy’s leading investment holding companies. Italmobiliare manages a diversified portfolio of investments with a Net Asset Value of more than 2 billion euro. The business reports that the...

July 26, 2022

Adidas Slashes Outlook for Q2, Citing Slow Recovery in Greater China

The German sportswear brand on Tuesday said its recovery in Greater China has been slower than it expected since Q3 began, due to persisting Covid-19 restrictions. As such, Adidas said it expects revenues in Greater China to decline at a double-digit rate through 2022. Footwear News

July 26, 2022

Skechers Credits Wholesale Growth for Record Q2 Sales

The Los Angeles-based footwear brand reported on Tuesday that it reached $1.87 billion in sales in Q2, a 12.4% increase from the same time last year. According to Skechers COO David Weinberg, the growth was the result of a 15.4% increase in domestic sales and a 10.0% increase in international...

July 26, 2022

Exercise more than the recommended amounts for the longest life, study says

Researchers analyzed more than 116,000 adults in a study published Monday in the American Heart Association journal Circulation. Participants self-reported their leisure time activity in questionnaires several times over the course of 30 years, and researchers estimated the association between the time and intensity of exercise with rates of death....

July 26, 2022

Shimano’s Sales Expand 15 Percent In First Half

Shimano Inc. reported net income increased 22.4 percent in the first half ended June 30 as sales grew 14.7 percent. Sales reached ¥303,686 million, up against ¥264,694 million. Operating income increased 15.7 percent to ¥80,909 million and ordinary income advanced 24.7 percent to ¥92,123 million. Net income increased 22.4 percent...