August 2, 2022

The Great Cooling Revolution in Endurance Sports

Studies show that reducing body temperature may improve performance even in relatively temperate conditions. We’ve known that physiology for a long time, but it wasn’t until recently that athletes started making cooling techniques a top priority. All around the world, in all different sports, there is something big happening. We...

August 2, 2022

McLaren Steps into Sports Apparel with $450 Sneakers

McLaren is tapping into the fashion market with the debut of its first athletic footwear line, HySpeed. The British luxury carmaker is entering the $3 trillion fashion market to expand its reach and attract more consumers behind the growing popularity of its Formula 1 racing team.  FOS

August 2, 2022

Porsche eBike Performance GmbH launches into cycling market

If there were any remaining doubt about how serious performance vehicle manufacturer Porsche is about eMobility, that has been officially ended with the launch of Porsche eBike Performance GmbH. The car maker announced it, “wants to increase its activities in the eBike segment. To this end, two joint ventures founded...

August 2, 2022

GFNY back in Bali this Sunday

New York City, August 2, 2022/ENDURANCE SPORTSWIRE/ – This Sunday, the GFNY Championship Asia is held at GFNY Bali Element Camp on the ‘Island of the Gods’. The 136.9 km racecourse boasts 2126m of climbing in one of the most sought after travel destinations in the world. “The mere mention of...

August 2, 2022

Saucony® Launches All-New Endorphin 3 Collection

WALTHAM, MA (August 2, 2022)/ENDURANCE SPORTSWIRE/ – As the popularity of carbon-plated running shoes continues to surge, global performance running lifestyle brand Saucony announces the launch of the highly anticipated Endorphin 3 Collection, engineered with the brand’s signature SPEEDROLL™ Technology and high-performance PWRRUN PB™ foam cushioning. Leading the new generation Endorphin 3...

August 2, 2022

Tottenham Hotspur and Science in Sport Announce Industry-Leading Partnership

/ENDURANCE SPORTSWIRE/ – Tottenham Hotspur is pleased to announce Science in Sport (SiS) as the Club’s first Official Performance Solution Partner, working closely with the Nutrition and Sports Science teams for the next four seasons.  SiS have already played a part in shaping the Men’s First Team’s preparation for the upcoming...

August 2, 2022

The Running Event Opens Registration for 2022 Conference and Trade Show

PORTLAND, Maine (August 2, 2022)/ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run specialty conference and trade show, today announced registration is open for its event taking place November 29 to December 1, 2022 at the Austin Convention Center in Austin, TX. “The Running Event’s mission has always been...

August 2, 2022

The Space Force is scrapping the annual fitness test in favor of wearable trackers

U.S. Space Force leadership says the approach will prioritize the general wellness of service members beyond just one physical assessment each year. The annual tests have spurred eating disorder symptoms and other unhealthy behaviors in some military members. npr

August 2, 2022

Ex-NFL Nutrition and Strength Coach Pratik Patel Joins Nix Biosensors As Director of Human Performance

BOSTON, MASS. — AUGUST 2, 2022/ENDURANCE SPORTSWIRE/ – Nix, the biosensor company delivering health and wellness data to consumers, today officially welcomes Pratik Patel, former Director of Performance Nutrition and Assistant Strength & Conditioning Coach for the New York Giants, to its rapidly growing team. As Nix’s Director of Human Performance, Patel...

August 1, 2022

Pepsi to pay US$550m for 8.5% stake in fitness-drink maker Celsius

PEPSI will pay US$550 million for a stake in fitness-energy drink maker Celsius Holdings as part of a long-term strategic distribution agreement. Pepsi is getting convertible preferred stock equating to 8.5 per cent ownership in Celsius, the companies said on Monday (Aug 1) in a statement. The soft drink giant...