September 1, 2022

Sea to Summit Triathlon moves to Kennebunkport, Maine

/ENDURANCE SPORTSWIRE/ – Maine’s coastal villages of Kennebunkport and Kennebunk will host the swim segment as well as the start of the bike leg for 2023’s Sea to Summit Adventure Triathlon. The announcement was made by the race organizer, New England Endurance Events. For the past decade the point-to-point race has...

September 1, 2022

Inside the Secret World of Triathlon Referees

Triathlon referees, or “course marshals” as they’re formally titled, are present during every leg of the race for high-profile races (think: races with pros or world championship-level races), but most age-groupers are only aware of them during the bike portion. Course marshals are most noticeable during the bike leg as...

September 1, 2022

Red Kite Ride & Bike Club issue commemorative NFT jersey for all participants

/ENDURANCE SPORTSWIRE/ – Red Kite Ride, a UK charity ride benefitting multiple charities, has partnered with Bike Club to issue the first-ever NFT jersey as a participation reward. “We are thrilled to give every participant a timeless digital collectible as a keepsake from our ride this year,” says Kylie Grant, event...

September 1, 2022

Lakeshore Athletic Services West Region Expansion

Lakeshore Athletic Services is pleased to announce the move to our new and improved office and warehouse location in Mesa, Arizona. Our new AZ headquarters are located in a brand new construction building, boasting a 1700 square foot office and warehouse facility. Event Equipment & Services Lakeshore Athletic Services has...

September 1, 2022

Elite: Iconic Canadian brand Ciele Athletics launches a top-of-the-line collection

MONTREAL (Sep. 1, 2022) /ENDURANCE SPORTSWIRE/ – Ciele Athletics, the high-end performance running brand from Montréal, Québec, is proud to announce the launch of Elite, a new collection for runners who want the very best in quality, comfort and technical innovation. “Elite is a key step in our continued commitment to...

September 1, 2022

INFINIT Nutrition announces its expansion to the European market

Prague, Czech Republic, September 01, 2022 /ENDURANCE SPORTSWIRE/ – Started in 2003, INFINIT was one of the first companies to establish themselves in the now rapidly growing personalized nutrition space. Their proprietary Osmo-Fit technology gives consumers the ability to create customized hydration and protein ready-to-mix nutritional drinks. After its 18 successful years’...

August 31, 2022

Pikes Peak APEX Adds Three New Partners for September Event

Colorado Springs, CO, September 1, 2022 /ENDURANCE SPORTSWIRE/ - Sports Strategies announces three new partners of The Pikes Peak APEX presented by RockShox. REI, Fat Tire and Flow Formulas have all partnered with the APEX to provide an enhanced experience to racers this September 22-25. “We always want to partner...

August 31, 2022

Mike Reilly, “Voice of Ironman,” Announces Retirement

After 33 years of calling races, well-loved race announcer, author, and speaker, Mike Reilly announced his upcoming retirement on Instagram. Over the course of his career, “Voice of Ironman” Reilly had been behind the microphone at over 1,000 endurance events, bringing tens of thousands of athletes home across the finish...

August 31, 2022

Clif Bloks Energy Chews Contain Less Caffeine Per Cube Than Advertised, Class Action Says

A proposed class action contends that each cube of Clif Bloks Energy Chews contains less caffeine than advertised. The 28-page suit says that although product labels lead buyers to believe that each Clif Bloks cube will contain 25mg or 50mg of caffeine, depending on the flavor, the energy chews actually...

August 31, 2022

2XU Brings Performance Compression to Long Beach

Long Beach, CA – August 31, 2022 /ENDURANCE SPORTSWIRE/ –  The Long Beach Marathon and Half Marathon today welcomed technical sports apparel company 2XU as a new community partner for the 2022 event. The partnership brings together one of Southern California’s premier fall road races with one of the world’s best...