October 2, 2024

Nike Says Its Running Category Is On the Mend. But Is It Enough to Challenge Hoka, On and Asics?

Nike leadership on Tuesday doubled down on renewed efforts to win in running, a crucial category that has eluded the brand for several years. But some analysts say it will take more to get the struggling athletic brand back on track. Nike is diving headfirst into its running “comeback,” which will be fueled by...

October 2, 2024

Big Agnes Launches 2025 Thru Hiker Sponsorship

/ENDURANCE SPORTSWIRE/ Steamboat Springs, CO – Big Agnes, the Steamboat Springs-based outdoor equipment brand, will support three hikers who share the brand’s commitment to caring for the environment and enjoy spending time outdoors. The program will sponsor three ambitious thru-hikers, each one tackling a major trail in the United States...

October 2, 2024

2024 Road Race Management Race Directors’ Meeting Returns to Hollywood, FL

/ENDURANCE SPORTSWIRE/ - The annual Road Race Management Race Directors’ Meeting and Trade Exhibit will take place in Hollywood, FL December 13 - 15. “Looking for a place to collaborate with scores of race directors in an intimate venue, then look no further than the annual Road Race Management Race...

October 2, 2024

Run Medford sees record attendance for its third annual running festival

MEDFORD, Mass. /ENDURANCE SPORTSWIRE/ - Run Medford marked record attendance on Friday and Saturday, with nearly 1,000 participants taking part in the two-day running festival. The racing started Friday night with the Mayor’s Celebrity Mile, kids' fun runs, a parathlete mile and high school miles. On Saturday morning, events shifted...

October 2, 2024

Chargel Extends Southern California Sponsorships and Samplings at the Long Beach Marathon and Xterra Wetsuits Mission Bay Tri

IRVINE, Calif. /ENDURANCE SPORTSWIRE/ - Chargel®, a first-of-its-kind, refreshing Gel Drink that delivers convenient and delightfully unexpected instant pre-workout energy with zero caffeine, today announced its October competitive event station lineup. Chargel will showcase its half drink, half snack, all delicious energy source at the Long Beach Marathon and Xterra...

October 2, 2024

13th Annual Kerrville Triathlon Thrives Amid Ideal Race Conditions

AUSTIN, Texas, October 2, 2024 /ENDURANCE SPORTSWIRE/ - The 13th annual Kerrville Triathlon Festival took place on September 28-29, 2024, under ideal race conditions. Triathletes from across the country gathered in Kerrville, Texas, to compete in Texas’s most scenic tri. Participants were treated to a swim in Nimitz Lake, a...

October 2, 2024

GFNY Super Sunday in Chile and Ecuador

/ENDURANCE SPORTSWIRE/ - GFNY Chile The sixth annual GFNY Chile was held on a 127.9km long competitive course with an elevation gain of 1832m. The peloton remained compact after the start until kilometer 22 when 40 riders got away. During the infamous Muro de Tunquén climb—a grueling wall with a...

October 1, 2024

Cognitive benefits from high-intensity interval training may last for years

Engaging in regular exercise is linked to multiple health benefits, including maintaining cognitive abilities and perhaps reducing the risk of dementia. Results from a study published online July 8, 2024, by Aging and Disease suggest high-intensity interval training (HIIT) may be better for brain health than other, less vigorous routines. HIIT...

October 1, 2024

Nike Crushes Q1 EPS Targets, Warns of Guidance Adjustment

Nike Inc. reported earnings for its first quarter handily topped Wall Street targets, but said it was postponing its upcoming Investor Day and indicated it “would address its approach to guidance” on its quarterly analyst call in light of the appointment of Nike veteran Elliott Hill as CEO. Sales in the...

October 1, 2024

Discover What’s Inside with the All-New Palmer Clear from The James Brand

PORTLAND, OR (October 1, 2024) /ENDURANCE SPORTSWIRE/ - The James Brand - makers of modern, minimal everyday carry products - launches the all-new Palmer Clear, a 100% translucent and post-consumer recycled version of the brand’s best-selling utility knife. A throwback to 90s vibes when the iMac G3 and Conair Clear...