January 17, 2023

How Two Footwear Industry Veterans Turned Their Dissatisfaction With Trail Running Shoes Into a Premium Brand

In July 2021, Norda released its first shoe, the 001, a trail-ready style built with premium components for the off-road runner seeking superior quality. The 001 features seamless uppers made with sustainable, biobased Dyneema Fibers, which are both Bluesign and ISCC approved. FN

January 17, 2023

Challenge Family Welcomes First Race in Central Asia – Challenge Samarkand

/ENDURANCE SPORTSWIRE/ – Challenge Family enters Central Asia for the first time with the launch of Challenge Samarkand. The new middle distance race in Uzbekistan will take place on 16-17 September, working with the Uzbekistan Triathlon Federation to take the sport of triathlon in the region to the next level. "We...

January 17, 2023

IRC Tire Selected as Official Tire of Unbound Gravel

Davis, CA /ENDURANCE SPORTSWIRE/ – IRC Tire is pleased to announce that they have been chosen as the official tire of Garmin Unbound Gravel presented by Craft, the premier gravel cycling event in the world. Unbound Gravel, known for its challenging terrain, requires tires that can withstand the rigors of off-road...

January 17, 2023

Life Time Presents Gripping, Original Docuseries on Inaugural Life Time Grand Prix presented by Mazda

Boulder, Colo., (Jan. 17, 2023)/ENDURANCE SPORTSWIRE/ – Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand, announces “Call of a Life Time,” a docuseries made up of six binge-worthy episodes that follows the elite women and men in the inaugural Life Time Grand Prix presented by Mazda. Launching on January 27,...

January 17, 2023

US Trail Running Conference opens regsitration for 2023 event

Nailsworth, England /ENDURANCE SPORTSWIRE/ – The eleventh annual US Trail Running Conference returns to Mukilteo, Washington, for the second consecutive year on October 18-20, 2023. The industry leading in person only event features presentations and panel discussions, morning trail runs and vendor displays. The event mission is to lead, educate, connect...

January 17, 2023

National Cycling League (NCL) announces ZIeL Concept Store as the Miami Race Fan Headquarters and Club House for the Miami Nights Cycling Club

Miami, FL, January 17, 2023 /ENDURANCE SPORTSWIRE/ – The National Cycling League, the first of its kind in professional sports built around 21st century values of diverse ownership, gender equality, technology, and sustainability, today announced that it has selected ZIeL Concept store, Miami’s preeminent cycling resource and lifestyle community store as the...

January 16, 2023

IRC Expands Partnership with Belgian Waffle Ride

Davis, CA /ENDURANCE SPORTSWIRE/ IRC Tire (Inoue Rubber Company) is pleased to announce an expanded partnership with Monuments of Cycling (MOC)’s iconic Belgian Waffle Ride (BWR). IRC will continue as the Official Tire of the growing series of BWR’s ‘Unroad Races’, which are unique mixed-surface Classics-style events. New for 2023,...

January 16, 2023

Strava responds to chorus of criticism over price hike policy

After initial increases were rolled out in the UK, users across the globe began incurring rate increases for billing incurred both monthly and annually. Subscription fees were upped by anywhere between 15 and 70 percent, depending on region, billing type, and date of signup. VeloNews

January 16, 2023

The Cult of Bike Helmets

Last year, health officials in Seattle decided to stop requiring bicyclists to wear helmets. Independent research found that nearly half of Seattle’s helmet tickets in recent years went to unhoused people, while Black and Native American cyclists in the city were four times and two times more likely, respectively, than white...

January 16, 2023

ReSport Continues Partnerships with Invictus Games, British Rowing, Events Southwest for 2023

January 16, 2023 /ENDURANCE SPORTSWIRE/ – Realtime Experience Sport (ReSport), a platform for virtual events, advanced mapping, registration, results, and race tracking, announces continued partnerships with UK-based Invictus Games and British Rowing, and US-based Events Southwest, for the year ahead. The three partnerships commenced in 2020 to address needs brought about by...