January 18, 2023

USA Triathlon Aligns with Nix Biosensors as Official Hydration Sensor Partner

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Triathlon today announced a partnership with Nix Biosensors as the organization’s Official Hydration Sensor Partner through 2024. Nix Biosensors produces a wearable that analyzes an athlete’s sweat and prescribes a personal hydration strategy, delivered to an athlete’s phone, watch or bike computer (coming soon) in...

January 18, 2023

Amanda Duke Boulet Named USABA Director of Sport Performance

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – The U.S. Association of Blind Athletes (USABA) is pleased to announce the hiring of Amanda Duke Boulet as director of sport performance, a new and integral position within the organization. Duke Boulet has been a leader in the U.S. Paralympic movement for the past 15...

January 18, 2023

BibRave Boosts Missoula Marathon Social Following By More Than 28 Percent

Honolulu, HI /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, worked with the Missoula Marathon to create a simple but effective sweepstakes to increase the race’s social following across all platforms and boost engagement and other social media metrics. “We rely on BibRave to manage all of our...

January 17, 2023

Shamrock Run, Kells Irish Pub Announce New Partnership for Portland

PORTLAND, Ore. – January 17, 2023 /ENDURANCE SPORTSWIRE/ – Two of Portland’s favorite St. Patrick’s Day traditions are joining forces, as the Shamrock Run Portland and Kells Irish Pub & Brewery today announced a partnership for a bigger and better Irish Festival in 2023. The new collaboration between two of downtown...

January 17, 2023

Rebranded RUN Varsity Aims to Support Teenagers Moving

PITTSBURGH /ENDURANCE SPORTSWIRE/ – P3R has announced that 4RUN2 Varsity has rebranded to RUN Varsity. The rebrand is designed to be more inclusive of ALL youth in the area. RUN Varsity adds to P3R’s robust programming to motivate any and all to MOVE and will continue to support, educate and encourage teenage...

January 17, 2023

Studies Suggest Taking a Rest from Lifting Is the Best Thing You Can Do for Your Gains

According to the journal Medicine & Science In Sports & Exercise, two weeks of downtime causes no significant loss in bench press or squat performance, while, in a separate study, scientists estimated that strength ‘is readily maintained for up to four weeks of inactivity’. Mens Health

January 17, 2023

Could Esports Help “Save” Triathlon?

A new generation is hooked on gaming like never before, and with events like the Arena Games, the UCI esports world championship, and more, experts are hoping that the blend of VR and IRL will power up triathlon. Triathlete

January 17, 2023

Adidas embarrassed after ‘utopian announcement’ – which named fake co-CEO and launched fashion line – spreads like wildfire

Global sportswear brand Adidas shocked the fashion world this week by seemingly appointing a former factory worker as co-CEO, as well as revealing that it was launching a "pre-worn" collection at Berlin Fashion Week. Yahoo Finance

January 17, 2023

How Sports Psychologists Define Mental Toughness

Mental toughness is a hot concept these days, among both academics and athletes. Its rise reflects the growing recognition that performance depends as much on the brain as on the body, but it has proven to be a slippery concept to define. Bédard-Thom, along with colleagues Frédéric Guay and Christiane...

January 17, 2023

Tunnel Ultra: The mind-bending 200-mile ultra-marathon in the dark

The Tunnel Ultra is a race like no other. It's easy to find longer events. Some even involve repeating the same loop for days on end. But nowhere else can you take part in a race so twisted that you spend more than two days in darkness doing a one-mile...