January 31, 2023

MudGear to be the Official Performance and Lifestyle Sock of Spartan and Tough Mudder U.S., Canada, and the U.K.

BOSTON, MASS. (January 31, 2023) /ENDURANCE SPORTSWIRE/ – Spartan and Tough Mudder, the world’s leading endurance sports and extreme wellness brands, announced that MudGear will become an official sponsor, to offer their top-of-the-line performance socks to racers through the 2023 and 2024 race seasons in the U.S, Canada, and the U.K....

January 31, 2023

2022 Coaches and Race Directors of the Year Honored by USA Triathlon at Endurance Exchange

AUSTIN, Texas /ENDURANCE SPORTSWIRE/ - Ten coaches, race directors and leaders in the multisport community were honored last week with the 2022 USA Triathlon Coach of the Year, 2022 Heart of the Race Director and 2022 Service to the Sport Awards at Endurance Exchange Presented by BOA, USA Triathlon’s annual...

January 30, 2023

Polar Starts to License Their Sports & Fitness Algorithms

Polar has launched a website aimed at selling their sports/fitness/physiological algorithms to other companies. With this new venture, they aim to make it possible for other sport/fitness/etc. companies to leverage Polar’s algorithms. This could be used in areas such as sleep, activity tracking, training load, recovery, and more. In other words,...

January 30, 2023

PTO Appoints Talisman As Lead Commercial Agency For The PTO Asian Open In Singapore

London, UK /ENDURANCE SPORTSWIRE/ The Professional Triathletes Organisation (PTO) has announced that global sports marketing agency Talisman will lead its commercial partnership development for the upcoming PTO Asian Open in Singapore on 20-21 August, 2023. The inaugural PTO Asian Open will host the world’s top female and male professional triathletes...

January 30, 2023

Brooks becomes parkrun’s global footwear partner in multi-year deal

Free, timed 5K international run series, parkrun, has announced a multi-year partnership with Brooks. With its global HQ in Seattle, USA, Brooks has become parkrun’s global footwear partner and the first presenting partner of parkrun USA, Netherlands and Germany. Endurance.biz

January 30, 2023

Ultramarathoner sues race organizers after she was hit by motorcycle

A group of race organizers for a 12-hour ultramarathon in Kuala Lumpur, Malaysia, are being sued for negligence after one runner was hit by a motorcycle driver during the Dec. 17 race, fracturing her ankle. Canadian Running

January 30, 2023

American Trail Running Association Announces 2023 Theme

January 30, 2023 / Colorado Springs, CO /ENDURANCE SPORTSWIRE/ – This month, American Trail Running Association’s (ATRA) board members evaluated our strategy and goals for the coming year and as part of these discussions came up with a theme to guide us over the next 12 months. A theme helps us to...

January 29, 2023

The RunnerBox and Another Mother Runner Release Limited Edition Valentine’s Day Box That Will Make Any Runner’s Heart Race

/ENDURANCE SPORTSWIRE/ - The RunnerBox, the leading provider of athletic gift boxes, and Another Mother Runner, a prominent community of like-minded female runners, have partnered to release a co-branded Valentine’s Day box. The pair have collaborated on a Valentine’s Day special edition twice in the past, both times producing hits...

January 28, 2023

Louisiana New Product Development Company Launches The Leia Sustainable Menstrual Cup

SHREVEPORT, LA – January 2023 /ENDURANCE SPORTSWIRE/ - Louisiana New Product Development Company, has launched a new game-changing product for the feminine hygiene market. The newly launched Leia Sustainable Menstrual Cup was designed by OBGYN Lena Dolgan specifically for those with low cervix and weakened pelvic floor muscles. LA New...

January 27, 2023

Most Americans aren’t getting enough exercise, study finds

Less than a third of U.S. adults meet suggested benchmarks for aerobic and muscle-building activities set out by health officials, according to a new study released Thursday. The U.S. Department of Health and Human Services recommends healthy adults spend at least 150 minutes per week — roughly 20 minutes a...