January 10, 2023

An Iron-Clad Patent for an Iron Man Product

/ENDURANCE SPORTSWIRE/ - A Patent as Secure as Our Product BibBoards are well-known for how secure they keep your race bib secured to your shirt on race day. The only thing more secure than the BibBoard product is the patent that protects the technology and design that is bringing an...

January 10, 2023

BUFF® Joins the B Corporation™ Movement

SANTA ROSA, California (Jan. 10, 2023) /ENDURANCE SPORTSWIRE/ - Original BUFF®, S.A., a world leader in headwear and neckwear accessories for outdoor activities, is proud to join the movement of registered B Corporations™, scoring 105.7 in its first round of testing, a major accomplishment in elevating its DO MORE NOW...

January 10, 2023

When it comes to staying on pace in warmer conditions, women trump men

Staying on pace during the second half of a marathon can be a challenge in even the most favourable of weather conditions. Add in a little heat and the task becomes harder still – but women are better at it than men. That’s according to a new study, published in...

January 10, 2023

TIME Pedals partner with Trek-Segafredo

TIME Pedals have announced a new multi-year agreement, becoming the exclusive pedal supplier for Trek-Segafredo men’s and women’s WorldTour teams. The agreement, part of SRAM’s partnership with Trek, marks the return of the brand to the men’s WorldTour and the expansion of its pedals to now 3 women’s WorldTour teams,...

January 10, 2023

New study says Strava kudos motivate you to run more

The study, published in the Journal of Social Networks, analyzed Strava profiles to see how runners in the same virtual Strava club influenced each other’s running behaviour. Researchers focused on five different Strava clubs in the Netherlands that functioned as an online extension of real-life running clubs, totalling 329 members....

January 10, 2023

adidas to Combine Canadian And US Business Units In Major Organizational Shift

“Historically, these teams have operated separately as two individual markets. Therefore, this restructure will enable more speed and cohesion across the entire North American market. The implementation of these changes has started and will conclude by the spring. Business operations will be mainly based out of our U.S. headquarters in...

January 10, 2023

The Finish Line is Calling: IRONMAN Launches Commitment Day Focused on Athletes Finding their First IRONMAN Finish Line

TAMPA, Fla. (Jan. 10, 2023) /ENDURANCE SPORTSWIRE/ – IRONMAN has launched a new initiative encouraging athletes to commit to the goal of completing one of the most challenging and rewarding single-day endurance events in the world, an IRONMAN® triathlon. Expanding on the Become One program, the first IRONMAN Commitment Day will...

January 10, 2023

CLASH Endurance Daytona Professional Races to be Showcased Via Multiple Airings on FS1 and FS2

January 10, 2023 (Daytona Beach, FL) /ENDURANCE SPORTSWIRE/ – CLASH Endurance is thrilled to announce the re-air schedule of its television broadcast capturing the exciting professional races that took place at the Daytona International Speedway on December 2, 2022. Italy’s Angelica Olmo, a World Cup Champion and France’s three-time Olympian, Vincent...

January 10, 2023

MAAP X 100% Hypercraft Has Landed In Fresh, New Seasonal Shades

SAN DIEGO, Calif. – January 10, 2023 /ENDURANCE SPORTSWIRE/ – Uniquely combining color and craft, MAAP x 100% Hypercraft sunglasses have returned in fresh new seasonal colors. Part of an ongoing collaboration, MAAP have again teamed up with the California-based performance eyewear specialists, 100%. MAAP x 100% Hypercraft lenses are built...

January 10, 2023

RACE-MANIA Summit and Expo Returns to Boston this March

Boston, MA – January 10, 2023 /ENDURANCE SPORTSWIRE/ - Sun Multisport Events today announced the 2023 RACE-MANIA Summit & Expo will return on Sunday, March 12, 2023 at the Boston University Fit Rec Center in Boston, MA following a 3-year hiatus due to the COVID-19 pandemic. Designed to educate, equip...