January 17, 2023

Could Esports Help “Save” Triathlon?

A new generation is hooked on gaming like never before, and with events like the Arena Games, the UCI esports world championship, and more, experts are hoping that the blend of VR and IRL will power up triathlon. Triathlete

January 17, 2023

Adidas embarrassed after ‘utopian announcement’ – which named fake co-CEO and launched fashion line – spreads like wildfire

Global sportswear brand Adidas shocked the fashion world this week by seemingly appointing a former factory worker as co-CEO, as well as revealing that it was launching a "pre-worn" collection at Berlin Fashion Week. Yahoo Finance

January 17, 2023

How Sports Psychologists Define Mental Toughness

Mental toughness is a hot concept these days, among both academics and athletes. Its rise reflects the growing recognition that performance depends as much on the brain as on the body, but it has proven to be a slippery concept to define. Bédard-Thom, along with colleagues Frédéric Guay and Christiane...

January 17, 2023

Tunnel Ultra: The mind-bending 200-mile ultra-marathon in the dark

The Tunnel Ultra is a race like no other. It's easy to find longer events. Some even involve repeating the same loop for days on end. But nowhere else can you take part in a race so twisted that you spend more than two days in darkness doing a one-mile...

January 17, 2023

Frederic Funk and Marten Van Riel join ROUVY as Brand Ambassadors for 2023

Prague, Czech Republic / January 17th, 2023 /ENDURANCE SPORTSWIRE/ – Whether one’s goal is just to stay fit or to make the next race podium, ROUVY’s unique virtual racing platform is there to make the training process fun and engaging. With thousands of popular cycling and tri spots around the world,...

January 17, 2023

How Two Footwear Industry Veterans Turned Their Dissatisfaction With Trail Running Shoes Into a Premium Brand

In July 2021, Norda released its first shoe, the 001, a trail-ready style built with premium components for the off-road runner seeking superior quality. The 001 features seamless uppers made with sustainable, biobased Dyneema Fibers, which are both Bluesign and ISCC approved. FN

January 17, 2023

Challenge Family Welcomes First Race in Central Asia – Challenge Samarkand

/ENDURANCE SPORTSWIRE/ – Challenge Family enters Central Asia for the first time with the launch of Challenge Samarkand. The new middle distance race in Uzbekistan will take place on 16-17 September, working with the Uzbekistan Triathlon Federation to take the sport of triathlon in the region to the next level. "We...

January 17, 2023

IRC Tire Selected as Official Tire of Unbound Gravel

Davis, CA /ENDURANCE SPORTSWIRE/ – IRC Tire is pleased to announce that they have been chosen as the official tire of Garmin Unbound Gravel presented by Craft, the premier gravel cycling event in the world. Unbound Gravel, known for its challenging terrain, requires tires that can withstand the rigors of off-road...

January 17, 2023

Life Time Presents Gripping, Original Docuseries on Inaugural Life Time Grand Prix presented by Mazda

Boulder, Colo., (Jan. 17, 2023)/ENDURANCE SPORTSWIRE/ – Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand, announces “Call of a Life Time,” a docuseries made up of six binge-worthy episodes that follows the elite women and men in the inaugural Life Time Grand Prix presented by Mazda. Launching on January 27,...

January 17, 2023

US Trail Running Conference opens regsitration for 2023 event

Nailsworth, England /ENDURANCE SPORTSWIRE/ – The eleventh annual US Trail Running Conference returns to Mukilteo, Washington, for the second consecutive year on October 18-20, 2023. The industry leading in person only event features presentations and panel discussions, morning trail runs and vendor displays. The event mission is to lead, educate, connect...