February 7, 2023

Ironman follows World Triathlon lead with super-shoe ban

Last December we reported that World Triathlon was banning super shoes like the ones Gustav Iden wore to win last October’s Ironman World Championship – now we’ve learned that Ironman will be following suit. Iden was one of a number of pros wearing shoes that will no longer be legal...

February 7, 2023

Silverback assumes new role as managing partner of Zappos Bay to Breakers

San Francisco, CA - February 7, 2023 /ENDURANCE SPORTSWIRE/ – San Francisco’s oldest and most iconic event, Zappos Bay to Breakers (http://www.baytobreakers.com) is getting even more homegrown. The Bay Area based production agency, Silverback (http://www.gosilverback.com) has teamed up with Motiv Running (https://www.motivrunning.com) and will now serve as the managing partner of...

February 7, 2023

Speed Week’s Athens Orthopedic Clinic Twilight presented by Michelob Ultra and Visit Athens has joined the American Criterium Cup.

Tuesday, February 7, 2023 /ENDURANCE SPORTSWIRE/ – Since 1980, Athens Twilight has drawn the best Criterium racers from around the world, providing athletes and fans with an experience that raises it to one of the original Monuments of Criterium racing. Kicking off the American Criterium Cup series, the Athens Orthopedic Clinic Twilight...

February 7, 2023

USA Triathlon Launches USA Kids Tri Dallas Program, Six-Event Youth Race Series

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Triathlon today announced the launch of USA Kids Tri Dallas, a six-event youth and junior race series and the next program of the USA Kids Tri initiative, a financial commitment to supporting grassroots programming to grow youth triathlon and multisport by introducing the sport...

February 7, 2023

Polartec Introduces Shed Less Technology to Reduce Textile Fiber Fragment Shedding

Planet Earth, The Universe /ENDURANCE SPORTSWIRE/ - Polartec®, a Milliken & Company brand, announces Polartec® Shed Less Fleece, a new milestone in its industry-leading efforts to reduce textile fiber fragment shedding. Shed Less is a process that combines yarn construction, knitting, chemistry, and manufacturing to reduce home laundry fiber fragment...

February 7, 2023

MANA Athletes Focus on World Titles and Olympic Selection

/ENDURANCE SPORTSWIRE/ - Mana athlete Joe Skipper is targeting two world championships alongside major prize purses in 2023, building on his career-high professional ranking, two IRONMAN wins and historic sub-7 hour finish over the full distance last year. The British long-course triathlon star kicks off his season at CLASH Miami...

February 7, 2023

Racesafe™ Provides All-In-One Event Medical Management for Boston Athletic Association Races

San Francisco, CA /ENDURANCE SPORTSWIRE/ - The Boston Athletic Association and RACESAFE™ are working together to help consolidate and streamline the management of event day medical needs across the B.A.A.’s portfolio of events, including this year’s 127th Boston Marathon. RACESAFE™ will provide the B.A.A. and its medical team with its...

February 7, 2023

Register Before Midnight to Lock In Current Pricing

WRIGHT-PATTERSON AIR FORCE BASE, Ohio /ENDURANCE SPORTSWIRE/ – As winter rolls by and race training picks up, Air Force Marathon participants can save on their race entry fees if they register prior to the second scheduled price increase Feb. 8. Registration for the full marathon, half marathon and marathon relay will...

February 7, 2023

Live tracking and SportIdent timing at the Spring Bloom Adventure Race

Front Royal, Va. /Adventure Enablers /ENDURANCE SPORTSWIRE/ – Adventure Enablers will be once again providing tracking and timing services to Broad Run Off Road for their annual adventure race, the Spring Bloom Adventure Race scheduled for April 29, 2023, at Lake Anna State Park in Spotsylvania, Virginia. The event offers both 10-hour...

February 7, 2023

GU Energy Labs and Ascension Seton Austin Marathon Fortify Partnership

AUSTIN, Texas, February 7, 2023 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon and 5k is excited to renew its years long partnership with GU Energy Labs. The company will be the official Energy Gel and Energy Chew sponsor once again for the event, providing on-course nutrition for participants...