April 5, 2023

EF Education-EasyPost, Trek-Segafredo and Human Powered Health Headline Initial Teams Slated for September’s Maryland Cycling Classic

BALTIMORE, Maryland  /ENDURANCE SPORTSWIRE/ – The Maryland Cycling Classic, presented by UnitedHealthcare, America’s top cycling race and highest-ranked UCI event, announced the first eight teams that will compete at the second annual event, scheduled for September 3, 2023. WorldTour teams Trek-Segafredo and EF Education EasyPost are set to return and will be...

April 5, 2023

BibRave to Oversee Paid Social Marketing for Corrigan Sports Enterprises

Honolulu, HI  /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, is partnering with Corrigan Sports Enterprises to provide paid social media management for CSE’s impressive roster of events. BibRave will manage CSE’s paid social media marketing efforts, providing strategy, budget recommendations, content creation, and execution for their events....

April 5, 2023

F2C Nutrition Announces Partnership with Popular Paris to Ancaster Gravel Fondo

April 5, 2023  /ENDURANCE SPORTSWIRE/ – F2C Nutrition, internationally known and recognized for quality and innovation, is set to partner with the Paris to Ancaster (P2A) and supply the event with nutritional products made from clean, naturally sourced ingredients supported by innovative scientific research. F2C Nutrition was born from the vision...

April 5, 2023

Hotel Engine to be an Official Partner with Spartan

BOSTON, MASS. (4/5/23)  /ENDURANCE SPORTSWIRE/ – Spartan, the world's leading endurance sports and extreme wellness brand, announced Hotel Engine will be the Official Lodging Partner of Spartan Race U.S for the 2023 race season. “We are excited to name Hotel Engine as our Official Lodging Partner for Spartan Race in North...

April 5, 2023

KINeSYS Sunscreen Announces 2023 Brand Ambassadors

Vancouver, Canada, 05th April 2023 /ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen is proud to announce our roster of 2023 KINeSYS Champions. Now in its fifth year, the Brand Ambassador program is a group of 35 individuals from all walks of life. A mix of professional athletes and keen amateur sporting enthusiasts,...

April 4, 2023

Athletics Integrity Unit suspects doping conspiracy in Kenya

On Tuesday, Kenyan doping-related suspensions reached a new high with the eight-year suspension of the 26-year-old 800m runner and Commonwealth Games finalist Eglay Nalyanya. The Athletics Integrity Unit (AIU) found some alarming similarities between Nalyanya’s case and the previous case of Betty Lempus, uncovering a savvy operation that helps Kenyan...

April 4, 2023

UCI really doesn’t like OnlyFans sponsoring Lewis Buchanan

When Lewis Buchanan announced his new sponsorship for 2023, it quickly made waves on the internet. Which is exactly what it was supposed to do, of course. Now, it looks like the enduro racer’s sponsorship is attracting the wrong kind of attention. The notoriously stuffy Union Cycliste Internationale (UCI) notified...

April 4, 2023

After Hitting $1 Billion, Here’s How Hoka Plans to Surpass Its Next Sales Milestone

What a decade. As one of footwear’s newest billion-dollar brands, Hoka has skyrocketed under Deckers direction. It’s an impressive feat given that the performance running brand had sales of less than $3 million when the company acquired the brand in 2012. FN

April 4, 2023

Lessons From Race Directing in 2023

Now that we’ve gotten that out of the way — 2023 marks my fifteenth year producing running and triathlon races. I’ve transitioned out of producing events as either part of my day job or as my day job. For the last eight years, my wife and I have co-produced a...

April 4, 2023

PTO Renews 36-Country Broadcast Deal with beIN Sports

London, UK /ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) has renewed its deal with beIN SPORTS, as one of the main broadcasters of the 2023 PTO Tour. The deal will see them broadcast the PTO Tour on a non-exclusive basis in MENA, Asia and North America (US & Canada). The agreement...