News Topics
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May 24, 2023
People Who Exercise Handle Pain Better, Study Finds
A little bit of exercise can help keep pain in check, researchers in Norway have found. Their newly published study suggests that physically active people have a higher pain tolerance on average than those who are sedentary, while higher levels of physical activity might further increase people’s tolerance. Unfortunately for...
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May 24, 2023
JoJé Bar and Ultra-Cycling Legend Lael Wilcox Join Forces for a Limited-Edition Mixed Box
Thousand Oaks, Calif. /ENDURANCE SPORTSWIRE/ – JoJé Bar (pronounced JO-JAY), makers of real-food baked energy bars, announces their latest athlete collaboration: the Lael Wilcox Mixed Box. Hand-selected alongside ultra-cycling champion Lael Wilcox, this limited-edition assortment contains Lael’s favorite items: two of all six JoJé Bar flavors, plus two packets of Bonk Breaker...
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May 24, 2023
George Municipality and Mountain Ultra-Trail by UTMB® announce new partnership that sees the city and tourism board as Official Host Venue; a partnership that will showcase both the event and race venue globally.
- The event features a professional ultra trail line up with local stars Ryan Sandes and Rebecca Kohne who won her category last month at Istria 100 by UTMB® in Croatia. Images and race content can be found: HERE (GEORGE, South Africa) 24 May 2023 /ENDURANCE SPORTSWIRE/ – For the first time...
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May 24, 2023
Article One and Professional Runner Nikki Hiltz Celebrate Pride Month with Donation Commitment to Stand with Trans
FLINT, Mich. (May 24, 2023)/ENDURANCE SPORTSWIRE/ – Independent eyewear brand Article One and Nikki Hiltz, the first openly trans non-binary professional runner to win a United States Track and Field Championship, today announced a Pride Month campaign to benefit Stand with Trans, a national organization whose mission is to empower transgender...
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May 24, 2023
Run – and Raise Funds with the 2023 TCS Toronto Waterfront Marathon Charity Challenge
TORONTO, ON /ENDURANCE SPORTSWIRE/ – The annual TCS Toronto Waterfront Marathon is celebrating the 20th anniversary of its Charity Challenge. Today marks the official launch of the 2023 season, and participants across Toronto and around the globe can sign up to run for a cause or donate to over 150 Charity...
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May 24, 2023
Expedition Canada Returns to Penticton to Explore Wild British Columbia
/ENDURANCE SPORTSWIRE/ – The third edition of Expedition Canada is the also the third Adventure Racing World Series Qualifier of the year, attracting teams from Canada, the USA, Japan, France and Poland. Twenty teams are now gathering in the town of Penticton to prepare for an epic 590km race which is...
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May 24, 2023
New Fitness Platform ReadyFit Launches Mobile Military Physical Fitness Testing
Coronado, CA /ENDURANCE SPORTSWIRE/ - ReadyFit, a mobile fitness testing platform, officially launched today to provide aspiring and current military service members with a tool to maintain physical fitness standards, while also providing a tool for military leaders to assist with recruiting and monitor individual unit readiness. ReadyFit administers the...
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May 23, 2023
Equinox Unveils Luxury Loyalty Program
Equinox is playing the part of concierge to its clientele. The high-end health club operator announced an exclusive program called Equinox Circle, granting gym members access and perks to luxury brands across healthtech, nutrition, travel, and more. Fitt Insider
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May 23, 2023
Palermo, Buenos Aires, Argentina Set To Host IRONMAN 70.3 and 5150 Triathlons
BUENOS AIRES, Argentina / TAMPA, Fla. (May 23, 2023) /ENDURANCE SPORTSWIRE/ - IRONMAN announced today that the vibrant neighborhood of Palermo in Buenos Aires, Argentina will host the IRONMAN® 70.3® Buenos Aires triathlon for the first time with competition set to take place on Sunday, Oct. 29, 2023. In addition, it...
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May 23, 2023
Peloton seeks to rebrand as ‘more than a bike company,’ shift from ‘exclusivity to inclusivity’
Peloton is shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity to inclusivity across all Peloton Members present and future. Its app will now offer five membership tiers, including three newly-launched tiers that allow users to work out with or without equipment and independently or...
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