April 1, 2023

Vista Outdoor makes layoffs at Bell and Giro as Fox Racing integration continues

Sources at Bell and Giro tell BRAIN that the Vista Outdoor brands made significant staff layoffs this week, especially in the marketing, brand, and creative departments. One source said Vista Outdoor is closing the Bell/Giro facility in Scotts Valley and consolidating the brands' staff at the Fox Racing headquarters in Irvine....

April 1, 2023

Tifosi Optics Celebrates 20th Anniversary with Platinum Giveaway Package

Watkinsville, GA (April 1, 2023) /ENDURANCE SPORTSWIRE/ – Tifosi Optics, the #1 brand of cycling eyewear in the United States, is thrilled to celebrate its 20th anniversary with an exciting giveaway promotion throughout the month of April. Beginning on April 1st, 2023, Tifosi fans can enter for the chance to win...

March 31, 2023

Women-Owned Running Apparel Brand Launches Unique Campaign Profiling Individuals Sharing Dreams to Inspire Others

March 31, 2023 - (Santa Barbara, CA.) /ENDURANCE SPORTSWIRE/ – Santa Barbara-based women-owned performance-running apparel company rabbit announced the launch of its Dream Chasers campaign and apparel line that highlights monthly stories about individuals who dream on their own terms. In honor of avid runners' unique running practices paired with rabbits'...

March 31, 2023

Brooks to Invest $10 Million in New Initiative to Empower Young Runners

On Friday, the Seattle-based performance brand unveiled “Future Run,” a new program aimed at teaching young people the benefits of running. The new initiative is an evolution of the brand’s current community impact work and aims to reach one million young runners in the U.S. with a $10 million investment...

March 31, 2023

Science in Sport (SiS) announces an exclusive partnership with Eilish McColgan, Britain’s top female long-distance runner

31st March - London, UK /ENDURANCE SPORTSWIRE/ – Science in Sport (SiS) has signed an exclusive partnership with Eilish McColgan. The global endurance nutrition brand will support Britain’s top female long-distance runner as she builds up to her eagerly awaited marathon debut at the London Marathon at the end of April -...

March 31, 2023

Tifosi Expands Swank Series Sunglasses with Smirk

Watkinsville, GA (March 31, 2023) /ENDURANCE SPORTSWIRE/ – Tifosi Optics, a leading sport and lifestyle eyewear brand, is thrilled to announce the launch of its newest lifestyle sunglass: Smirk. Designed for everyday wear and casual outdoor activities, Smirk is a fashionable yet functional pair of durable eyewear that won’t break the...

March 31, 2023

Live tracking comes to the Buck Fifty

Front Royal, Va. /ENDURANCE SPORTSWIRE/ – The Buck Fifty, a popular 150-mile overnight relay race based out of Chillicothe, Ohio, is gearing up for their 2023 event on April 21-22. To help enhance the experience for participants and event directors alike, the Buck Fifty has partnered with Enabled Tracking, a real-time...

March 30, 2023

World Champions and Top Contenders To Highlight High Caliber Pro Field At Athletic Brewing IRONMAN 70.3 Oceanside Triathlon To Kick Off The 2023 IRONMAN 70.3 North American Series

OCEANSIDE, Calif. (March 30, 2023) /ENDURANCE SPORTSWIRE/ - Top talent from around the globe along with approximately 2,800 age group athletes will descend on the South Coast of California on Saturday, April 1 at the 2023 Athletic Brewing IRONMAN® 70.3® Oceanside triathlon. A world-class field of professional athletes featuring IRONMAN...

March 30, 2023

What You Do (and Don’t) Need in a Running Shoe

Humans have run for hundreds of thousands of years, most without the benefit of cushy, brightly colored footwear. But take a stroll around a sporting goods store or scroll through a running website, and you’ll find a dizzying array of options. Some promise speed, others comfort and injury reduction —...

March 30, 2023

Wesley Kiptoo and Caroline Rotich Aim to Defend Titles at the 2023 UPMC Health Pittsburgh Half Marathon

PITTSBURGH (March 30, 2023) /ENDURANCE SPORTSWIRE/ – Wesley Kiptoo and Caroline Rotich will return to the streets of Pittsburgh to defend their titles at the 2023 UPMC Health Plan Pittsburgh Half Marathon, scheduled for Sunday, May 7. Last year in their Pittsburgh debuts, Kiptoo and Rotich both set new event records....