April 17, 2023

Lululemon Exploring Sale Of Mirror Fitness Platform

Lululemon Athletica, Inc. is working with an adviser to explore selling the Mirror connected fitness business, which has underperformed since LULU acquired the company in 2020, sources told Bloomberg. The report comes as Lululemon on March 29 said it absorbed after-tax impairment and other charges totaling $442.7 million against fourth-quarter earnings...

April 17, 2023

XTERRA Asia-Pacific Championship Weekend Recap

/ENDURANCE SPORTSWIRE/ – The XTERRA Asia-Pacific Championship off-road triathlon and trail running weekend treated thousands of participants and spectators to two incredible days of racing, parties, cultural connections and community engagements. Below you’ll find recaps from the first stop on the XTERRA World Cup that was held on Saturday, as well...

April 17, 2023

Aleck’s Tocsen Crash Sensor Now Available to Cyclists in U.S. and Canada

South Lake Tahoe, CA (Apr. 17, 2023) /ENDURANCE SPORTSWIRE/ - Following their recently announced acquisition of impact detection technology company Tocsen, Aleck®, the industry-leading maker of wireless helmet audio systems for outdoor sports, announced today that Europe’s best-selling helmet crash sensor is now available in the U.S. and Canada. Aleck’s...

April 17, 2023

Record field lines up for Challenge Taiwan and international professional racing returns

/ENDURANCE SPORTSWIRE/ - A sold-out record field of over 7,000 athletes is ready to line up at Asia’s largest long distance triathlon, Challenge Taiwan, on Saturday April 22 over both the long and middle distances. This year also sees the return of an international professional field over the middle distance...

April 17, 2023

THRU Bike Transport Launches with Over a Dozen Partner Brands

Denver, CO; April 14, 2023 /ENDURANCE SPORTSWIRE/ – Marc Lauzon, the founder of the leading bicycle logistics company, TriBike Transport, has launched THRU, a new sister company offering bicycle delivery to and from brands and retailers directly to consumers. Over the past 18 years, TriBike Transport has established a reputation with triathletes for...

April 17, 2023

Approximately 1,200 Registered Runners Converge at The 2023 Desert Rats Trail Running Festival By UTMB as UTMB World Series Continues In The United States

FRUITA, Colo. (April 17, 2023) /ENDURANCE SPORTSWIRE/ - Celebrating its 20th anniversary, the UTMB World Series continued with the 2023 Desert RATS (Running Across the Sand) Trail Running Festival Series by UTMB® offering both exhilarating trail running and breathtaking scenery in western Colorado. Both elite and passionate runners from around...

April 16, 2023

USATF Long Trail Team announced for 2023 World Mountain & Trail Running Championships

/ENDURANCE SPORTSWIRE/ - Twelve of our nation’s top off-road runners have been named to the 2023 USATF Long Trail Running Team and are scheduled to compete at the 2nd World Mountain & Trail Running Championships June 9 in Innsbruck, Austria. Hailing from seven U.S. states, these talented athletes will travel...

April 16, 2023

New Tools and Resources Unveiled on LA New Product Development Team’s Website for Inventors and Entrepreneurs

Shreveport, Louisiana, April 16, 2023 /ENDURANCE SPORTSWIRE/ - We are thrilled to announce the launch of new tools and resources on the LA New Product Development Team's website aimed at helping inventors, entrepreneurs, and product developers navigate the complex world of product development. Our newly added "Tools" section offers a...

April 15, 2023

Fitstop To Expand Into U.S. Market; Hires NA Athletic Director

Australia-based fitness chain Fitstop reported plans to enter the U.S. market with a flagship location opening in Santa Monica, CA. The company also plans to open ten U.S. locations by the end of 2023. Peter Pisani was hired as Fitstop’s North America Athletic Director. SGB Media

April 14, 2023

State of Utah Honors 2021 Intermountain Health IRONMAN World Championship Presented by Utah Sports Commission with Event of Year Award at Governor’s State of Sport Awards

TAMPA, Fla. (April 14, 2023)  /ENDURANCE SPORTSWIRE/ – At a ceremony last night in Utah for the Governor’s State of Sport Awards, the 2021 Intermountain Health IRONMAN® World Championship race presented by Utah Sports Commission was named as the Event of the Year. The pinnacle event in triathlon took place in...