May 23, 2023

The Running Event Features Expanded Outdoor Focus with Switchback at TRE

PORTLAND, Maine (May 23, 2023)/ENDURANCE SPORTSWIRE/ – After its successful introduction at last year’s event, The Running Event (TRE), North America’s premier specialty retail conference and trade show, brings back Switchback at TRE to provide outdoor specialty retailers and brands with more space to connect, conduct business, and stay current with industry...

May 22, 2023

G.O.A.T. Fuel closes funding round, eyes nationwide distribution

The Jerry Rice-backed energy drink company G.O.A.T. Fuel has closed a $5 million seed funding round co-led by venture firms Stage 1 Fund and Morrison Seger Venture Capital Partners. The company has now raised a total of $12 million since launching in 2020, and intends to use its newly acquired...

May 22, 2023

Intelligentsia Coffee Returns as Title Sponsor for the Intelligentsia Cup

May 22, 2023 Chicago, IL /ENDURANCE SPORTSWIRE/ - The Intelligentsia Cup is pleased to announce Intelligentsia Coffee is returning as the Title Sponsor for the 2023 race series. “Nothing goes together quite like coffee and cycling and we are so grateful for the partnership and support we have received from...

May 22, 2023

Yamaha Bicycles Announces 30th Anniversary Special Edition YDX-MORO 07

CYPRESS, Calif. /ENDURANCE SPORTSWIRE/ - In celebration of launching the world’s first power assist electric bicycle in 1993, Yamaha Power Assist Bicycles has announced the 30th Anniversary Special Edition YDX-MORO 07. Planted in performance with racing tradition, pedigree, and reliability, the YDX-MORO 07 has been developed with Yamaha’s 30 years...

May 22, 2023

Fleet Feet Announces Seventh Annual Big Run Event

CARRBORO, N.C. (May 22, 2023)/ENDURANCE SPORTSWIRE/ – Fleet Feet, the largest franchisor of locally owned and operated run specialty stores, announces more than 120 stores will participate in The Big Run, the brand’s nationwide event that since 2016 has united local communities in celebration of Global Running Day. The 2023 edition...

May 22, 2023

Will ‘Superfood Powders’ Actually Make You Healthier?

You’ve probably noticed ads for these “superfood powders” scattered across social media or on your favorite podcast. Athletic Greens, Daily Greens, Supergreens — mix just one scoop of these multivitamin powders into a glass of water or a shake, their marketing typically says, and you can get all of the...

May 22, 2023

Why Is YouTube Obsessed with Running Marathons on Zero Training?

Last year, Nate Buchanan of Kara and Nate, which boasts 3.5 million subscribers, documented himself running 26.2 miles from the city of Marathon to Athens, Greece, without training. Natacha Oceane, 1.62 million subscribers, has two separate videos of her running a 50K as well as twenty-four hours without training. As...

May 22, 2023

Paula Findlay (CAN) Emerges Victorious at 2023 IRONMAN 70.3 Chattanooga Triathlon

CHATTANOOGA, Tenn. (May 21, 2023)/ENDURANCE SPORTSWIRE/ – The Scenic City, Chattanooga, Tenn. provided a stunning backdrop for more than 3,000 athletes taking on the 2023 IRONMAN® 70.3® Chattanooga triathlon on Sunday, May 21. The event also featured a women’s only professional race that saw Paula Findlay (CAN) crowned champion falling a...

May 22, 2023

Ryan Sandes headlines the inaugural Mountain Ultra-Trail by UTMB® as he takes on a 100-Miler trail run in George, Western Cape

South Africa’s most famous trail runner, Ryan Sandes, to race in the event’s first ever 100-Miler distance. Mountain Ultra-Trail by UTMB® to welcome local and international runners to the Western Cape of South Africa this week on 26 - 28 May 2023; the event takes place in the Garden city...

May 22, 2023

XTERRA Oak Mountain World Cup Weekend Wrap

/ENDURANCE SPORTSWIRE/ - More than 1,000 athletes from a dozen countries flocked to Oak Mountain State Park in Shelby County, Alabama over the weekend for the XTERRA World Cup debut in the U.S. The endurance sports festival kicked off on Thursday, May 18, with the Ales & Trails Bike Fest...