September 24, 2024

True North Brand Group and Spartan Forge Strategic Partnership to Elevate Brand Engagement

HINGHAM, MA. /ENDURANCE SPORTSWIRE/ –True North Brand Group, Inc., is thrilled to announce a strategic partnership with Spartan, the global lifestyle brand renowned for its unparalleled energy in endurance sports. This collaboration aims to enable more brands to connect with Spartan's unique, active, and influential audience. Spartan embodies a tangible...

September 24, 2024

Tough Mudder London South Has Record Participants

/ENDURANCE SPORTSWIRE/ – The ultimate test of grit, mud, and teamwork unfolded at Holmbush Estate on 21-22nd  September, as over 15,000 participants gathered for the largest Tough Mudder event of the season. Tough Mudder London South was a true spectacle of endurance and camaraderie, attracting a record number of attendees...

September 24, 2024

Field of Qualifiers Notified of Acceptance into the 129th Boston Marathon presented by Bank of America

BOSTON/ENDURANCE SPORTSWIRE/ – The Boston Athletic Association (B.A.A.) today began notifying qualified applicants of their acceptance into the 129th Boston Marathon presented by Bank of America. The race will be run on Monday, April 21, 2025. Qualifiers who were 6 minutes, 51 seconds (6:51) or faster than the qualifying time...

September 24, 2024

FluidLogic Announces $15M Series A Extension Financing Round Led by Solyco Capital to Transform High-Performance Hydration

EL SEGUNDO, CA, September 24, 2024/ENDURANCE SPORTSWIRE/ – FluidLogic, a leader in high-performance hydration systems, today announced a Series A Extension financing round of $15 million led by Solyco Capital, a private equity firm delivering capital solutions for late-stage startups and growth companies. FluidLogic develops cutting-edge in-vehicle hydration solutions that provide...

September 24, 2024

Wild Rye Breaks Into Winter Mid-Layers Introducing a Synthetic Down Collection and Cold Weather Technical Pant

Sun Valley, ID (September 24, 2024) /ENDURANCE SPORTSWIRE/ - Wild Rye, the premiere active lifestyle apparel brand designed to empower women in the outdoors and beyond, launches its fall-winter 2024-25 collection, unveiling the brand’s first-ever synthetic down pieces, the Payette Collection, and a new technical pant for cold weather adventures,...

September 24, 2024

Destination Sport Experiences welcomes industry veteran Sean Igoe to drive growth in cycling market

24th September 2024, Manchester UK /ENDURANCE SPORTSWIRE/ - Sports travel business Destination Sport Experiences is excited to announce the appointment of Sean Igoe as their new Head of Commercial Partnerships, as they continue to expand their presence in the world of cycling and endurance sports. Destination Sport Experiences curate comprehensive...

September 24, 2024

Bike the Coast Returns With Annual Ride Down Highway 101 and Oceanfront Post-Ride Party

San Diego, Calif. /ENDURANCE SPORTSWIRE/ – Bike the Coast will be hosting nearly two-thousand riders along Highway 101 and surrounding communities on Nov. 2. The Event offers multiple distances, allowing all experience levels to take part in the scenic tour of some of Southern California’s historic beach towns. All participants...

September 23, 2024

Bicycle Transit Systems to Acquire BCycle from Trek

Trek’s bike share operator, Bicycle Transit Systems, Inc., announced that it signed a definitive agreement to acquire BCycle from Trek. The acquisition will make Bicycle Transit Systems North America’s only docked bike share company with fully integrated end-to-end operations and allow it to expand mobility options in cities nationwide with...

September 23, 2024

Registration Set to Open on October 1 for 2025 Grandma’s Marathon Weekend

(DULUTH, MINN.) /ENDURANCE SPORTSWIRE/ - Registration for the 2025 Grandma’s Marathon weekend will open on Tuesday, October 1 at 7:00 p.m. CT, and the organization announced today several changes to the weekend’s kickoff race event, the William A. Irvin 5K. The 5K will have a new course in June 2025,...

September 23, 2024

Fjällräven Launches Resale Marketplace to Extend Product Lifespans and Reduce Waste

Louisville, CO. (September 23, 2024) /ENDURANCE SPORTSWIRE/ - Fjällräven, the iconic outdoor brand known for its commitment to sustainability and timeless design, is proud to announce the launch of Fjällräven Pre-Loved, a peer-to-peer resale marketplace where customers across the U.S. can buy and sell second hand Fjällräven apparel, bags and...