June 13, 2023

Nike’s New Well Collective to Shift Focus From Sports to Holistic Health

In an effort to take its reach beyond just sports, Nike has announced the launch of the Nike Well Collective. Debuting today, the initiative looks to expand on ideas of mind, body and life, serving as a guide for “wellness journeys” for all of its consumers. Nike will be transforming...

June 13, 2023

Olympic Esports Series 2023: riders and virtual cycling race formats confirmed for June finals

Virtual cycling is one of nine esports to be showcased at the Olympic Esports Week and the live finals in Singapore this June. Organized by the International Olympic Committee (IOC), the Olympic Esports Series 2023 is meant to showcase the best of virtual sports, both the athleticism and the technologies...

June 13, 2023

Specialized Drops $3,800 Turbo Levo SL 24″ Kid’s E-Bike

An e-bike built specifically for kids — with the power of adult models. The new Specialized Turbo Levo SL Kids gives a whole new avenue for fun on the trails (or the ability to keep up with adults). It’s 36.6 lbs of a legit e-bike equipped with the same internals...

June 13, 2023

goodr Becomes a Sunglass Partner of USA Cycling

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Cycling is proud to welcome sunglass company, goodr, as a partner through 2024. This collaboration brings together two powerhouses in their respective fields and marks an exciting chapter for both USA Cycling and goodr. This partnership represents a perfect collaboration with goodr's commitment to...

June 13, 2023

The Boston Run Show confirms Marathon Sports as Official Retailer for second edition of major running expo

/ENDURANCE SPORTSWIRE/ – Following the inaugural success of The Boston Run Show USA in Massachusetts, in February 2023, Marathon Sports confirms their involvement as the headline retailer for the second edition of the show, 2024. Organizers welcomed 18,000 ticket registrations and thousands of visitors through the doors of the Hynes Convention...

June 13, 2023

KINeSYS Sunscreen Awarded Pro-Bono BibRave Program

/ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen is excited to be a recipient of BibRave’s new pro-bono program, “BibRave Brand Picks.” BibRave Brand Picks is a return to the company’s roots of finding and promoting nascent, innovative, and creative new products and brands. Commencing early June, the KINeSYS x BibRave partnership...

June 13, 2023

3rd GFNY Florida Sebring double-race weekend: marathon and bike race coming up in October 2023

/ENDURANCE SPORTSWIRE/ - On October 21-22, 2023, two endurance races take place in Florida's home of endurance racing: On October 21, runners will take on a marathon and half marathon race from the Barn at Paso Fino. On October 22, one thousand cyclists from across the USA and 50+ countries...

June 13, 2023

Experience Vittoria Sweepstakes Offers a Once-In-A-Lifetime Cycling Experience/Getaway

BENTONVILLE, AR (June 13, 2023) /ENDURANCE SPORTSWIRE/ - Vittoria, the world’s leading brand of performance bicycle tires and accessories, announces the launch of the Experience Vittoria Sweepstakes, offering one lucky winner and their guest, the opportunity to embark on a journey to the Lombardy region in Italy. This remarkable adventure...

June 12, 2023

Revo Fitness joins forces with Wexer to take ‘fitness everywhere’

LONDON, MONDAY 12TH JUNE 2023 /ENDURANCE SPORTSWIRE/ - Wexer, the leading global provider of fitness technology, is proud to announce a new strategic partnership with Revo Fitness, Australia’s fastest-growing fitness chain, as the operator looks to expand its digital offering. Founded in 2012 and based in Perth, Revo Fitness now...

June 12, 2023

‘Demands that don’t match their level’ – Tour des Pyrénées director blames riders over cancellation

The director of the CIC-Tour Feminin International des Pyrénées has criticised the participating riders after the event was cancelled by the UCI ahead of Sunday’s final stage due to safety concerns. After Friday’s opening stage was blighted by a series of dangerous incidents, including oncoming traffic on the race route...