June 8, 2023

USA Triathlon Presents Together We Thrive Certification Program, an Offering of Free Diversity, Equity, Inclusion and Access Education Courses

COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced its Together We Thrive Certification Program, a collection of free diversity, equity, inclusion and access education courses available for all members of the multisport community who wish to foster positive change in their communities. The free Together We Thrive Certification curriculum is available...

June 8, 2023

How Lululemon took on Nike to become a Fortune 500 company and $8 billion athleisure empire

Lululemon’s branding as a hip retailer targeting a wealthy clientele has been vital to its growth, hence why the company is credited with the invention of “athleisure,” at the intersection of good fit and high-quality fabrics. It’s slowly expanded into menswear and, more recently, golfing and hiking clothes. And it’s...

June 8, 2023

PUMA and The San Francisco Marathon Announce Multi-Year Partnership

San Francisco, California, June 8, 2023 /ENDURANCE SPORTSWIRE/ - Global sports company PUMA and Jumping Fences, Inc., the event producer of the San Francisco Marathon, announced today a three-year partnership focused on supporting the local running community and celebrating the monumental course. This partnership marks PUMA’s first-ever apparel and footwear...

June 8, 2023

Arena Games Triathlon Secures Huge Growth In 2023

/ENDURANCE SPORTSWIRE/ – Arena Games Triathlon powered by Zwift nearly doubled its live broadcast audience during a stellar second season of Super League Triathlon’s innovative esports World Championship Series. The hybrid of real life and virtual racing has not only provided a new level of innovation in sport but proved hugely...

June 8, 2023

Rib Mountain Challenge racers embrace adventure in Stevens Point, Wisconsin

STEVENS POINT, WISCONSIN /ENDURANCE SPORTSWIRE/ - Racers ranging from age 7 through 68 convened from 19 states to take on the secret course that awaited them in the Stevens Point area in this past weekend’s Rib Mountain Adventure Challenge. Teams up to four people used a map and compass to...

June 8, 2023

USA Cycling Announces 2023 Cross-Country Marathon and E-MTB World Championship Teams

June 8, 2023, COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - The 2023 UCI Cycling World Championships will make history in Glasgow, Scotland as the first World Championship where 13 events will be contested across 7 disciplines. In the first of many roster announcements, the Cross-Country Marathon Mountain Bike and E-MTB teams...

June 8, 2023

Chasing Watts makes it easier than ever to create rides with your GPX files

/ENDURANCE SPORTSWIRE/ – Chasing Watts, the leading group ride app for cyclists, has just made it easier than ever for ride creators to build a ride within the app using their GPX route. Now you can quickly create a ride using a route you have created with a third-party program, a...

June 8, 2023

GFNY Lourdes Tourmalet this Sunday

New York City, June 8, 2023 /ENDURANCE SPORTSWIRE/ - This Sunday, the famous pilgrimage town of Lourdes, located in the Southwest of France at the the base of the Pyrenees mountains, will host the second edition of GFNY Lourdes Tourmalet. The challenging race course is 147.5 km long with an...

June 8, 2023

Outside Interactive, Inc. Debuts National Park Television Series Featuring Recording Artist Mike Posner

BOULDER, CO | June 8, 2023 /ENDURANCE SPORTSWIRE/ – Outside Watch, the television network of Outside Interactive, today announced the broadcast premiere of Park Sessions, a new show featuring live concerts recorded off-the-grid in the remote wildlands of the most iconic national parks across the US. Premiering on June 8, the...

June 7, 2023

Tailwind Nutrition Launches Dauwaltermelon, Courtney Dauwalter’s Signature Watermelon with Lime Flavored Endurance Fuel

Durango, Colo. /ENDURANCE SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, introduces its newest Limited Edition Endurance Fuel flavor, ‘Dauwaltermelon’, inspired by Tailwind Nutrition athlete, Courtney Dauwalter. This new and refreshing flavor is a light and playful ode to the simplicity of those...